Head of Marketing - IT Consultancy

tml Partners; Greater London; Sur place; GBP 120 000 - 180 000; Plein temps

Résumé du poste

tml Partners in London (Greater London) seeks a Head of Marketing & Communications to own end-to-end marketing, brand and go-to-market strategy across sectors and international markets, driving pipeline and revenue.

The role requires senior leadership, deep B2B marketing experience in IT advisory or professional services, and ability to translate complex technology into clear client narratives while leading a lean team.

Qualifications

• Significant B2B marketing leadership experience in IT consulting, technology services or professional services.
• Proven track record in go-to-market strategies and demand generation.
• Ability to translate complex technology into clear client narratives and revenue outcomes.

Responsabilités

• Own end-to-end marketing, brand and go-to-market strategy across sectors and international markets.
• Drive demand generation, account-based marketing and pipeline creation to accelerate revenue.
• Lead communications, thought leadership and sales enablement in collaboration with senior stakeholders.

Connaissances

B2B marketing leadership

GTM strategy

Demand generation

Thought leadership

Sales enablement

Description du poste

A leading international IT consultancy is entering its next phase of growth and requires a Head of Marketing & Communications to sharpen its market positioning and accelerate commercial performance. Operating at the forefront of digital transformation, technology advisory and complex enterprise change, the organisation partners with major corporates and public sector institutions to solve critical business challenges. With an established reputation for technical expertise and delivering high-impact transformation programmes, the business is now focused on building a more sophisticated, commercially driven marketing function. This role sits at the centre of that ambition.

This is a senior leadership position with end-to-end ownership of marketing, brand and go-to-market strategy across key sectors, service lines and international markets. The remit spans demand generation, account-based marketing, proposition development, thought leadership, sales enablement and strategic communications, with clear accountability for pipeline creation, client engagement and revenue contribution. Close collaboration with Sales, Consulting and senior Partners is essential, translating complex technology capabilities and consulting propositions into clear, differentiated and commercially compelling narratives. Alongside external positioning, the role will shape internal communications, ensuring employees are connected to the firm's strategy, culture and growth ambitions. A lean, high-performing team and specialist agencies sit within scope, alongside budget and marketing technology ownership.

The ideal candidate brings significant B2B marketing leadership experience within IT consulting, technology services or professional services, with a strong understanding of complex, relationship-led enterprise sales cycles. A proven track record in building effective go-to-market strategies, generating qualified opportunities, developing compelling thought leadership and supporting senior fee earners in winning new business is essential. Experience marketing consulting services across areas such as cloud, data, AI, cybersecurity or digital transformation would be highly relevant. Comfort operating at executive and board level is expected, combined with the willingness to remain hands‑on in a lean, entrepreneurial environment. Strong commercial judgement, stakeholder management and the ability to turn technical expertise into meaningful client conversations will define success.