Senior Performance Marketing Manager

Select Recruitment; Attleborough; Hybrid; GBP 110,000 - 150,000; Full time

Benefits offered by this job

Bonus scheme

25 days holiday

Pension matched up to 7%

Enhanced sick pay

Office/travel between Norfolk & London

Job summary

Select Recruitment is partnering with a fast-growing digital consumer business to recruit a senior performance marketer. You will own paid acquisition and retention strategy, leading a three-person team and working across Meta, TikTok, Snapchat, Google Ads, app acquisition and affiliates.

The role combines strategy, commercial ownership and hands-on execution, with a focus on CAC, LTV and profitability. You’ll split time between Norfolk head office and London, with travel covered.

Qualifications

• Extensive experience leading multi-channel performance marketing programmes.
• Hands-on experience managing seven-figure paid media budgets.
• Hands-on knowledge of Meta, TikTok, Snapchat and Google Ads.
• Experience building testing frameworks and experimentation programmes.
• Strong attribution, measurement, forecasting and budget pacing.
• Commercial, analytical mindset with stakeholder management.

Responsibilities

• Define and own the paid acquisition and retention strategy across channels.
• Lead channel leadership for Meta, TikTok, Snapchat, Paid Search, app acquisition, affiliates, native and display.
• Build structured testing and experimentation across creative, messaging, audiences, landing pages and funnels.
• Develop business cases for new channels such as DOOH, CTV, creator partnerships and audio.
• Define creative testing frameworks and translate insights into direct-response creative.
• Forecast, budget pacing, and measure ROI across channels.
• Coach and develop a high-performing team.
• Manage relationships with agencies, platforms and technology partners.

Skills

Multi-channel leadership

Seven-figure budgets

Data-driven decision making

Team leadership

Testing & experimentation

Attribution & forecasting

Commercial mindset

Tools

Meta Ads Manager

TikTok Ads

Snapchat Ads

Google Ads

Affiliates platforms

Job description

Do you get a buzz from owning seven-figure media budgets and seeing the impact of every decision in the numbers within days?

Are you ready to lead a talented team and shape the growth model of a business entering its biggest chapter yet?

If so, read on.

The business

My client is a fast-growing, highly profitable digital consumer business and one of the leaders in its market. It was recently acquired by a major European group, which brings serious investment and ambition. With a new Managing Director and a new Head of Marketing on board, they’re building a stronger, more specialist marketing team, and this senior performance role is central to the next stage of growth.

The role

Reporting to the Head of Marketing and leading a team of three performance marketers, you’ll own the paid acquisition and retention strategy. This is a hands‑on leadership role combining strategy, commercial ownership and operational excellence.

You’ll be responsible for:

• Performance strategy: owning annual, quarterly and monthly channel plans aligned to commercial targets, with a sharp focus on CAC, LTV and profitability.


• Channel leadership: leading Meta, TikTok, Snapchat, Paid Search, app acquisition, affiliates, native and display, including budget allocation, optimisation, audience strategy and forecasting.


• Testing and experimentation: building a structured, evidence-led testing programme across creative, messaging, audiences, landing pages and funnels.


• New channels: building the business case for, and launching, emerging channels such as DOOH, CTV, creator partnerships and audio.


• Performance creative: defining creative testing frameworks and turning platform insight into winning direct-response creative.


• Measurement and insight: acting as the go-to person for forecasting, budget pacing, attribution, channel contribution and ROI.


• Team leadership: coaching and developing a high-performing team.


• Partners: managing agencies, platforms and technology partners.

Must-haves

• Extensive experience leading multi-channel performance marketing programmes


• Significant hands‑on experience managing seven-figure paid media budgets


• Hands‑on knowledge of Meta, TikTok, Snapchat and Google Ads, plus app acquisition and affiliate marketing


• Experience leading and developing a fast-moving, high-volume team


• A track record of building testing and experimentation frameworks


• A strong understanding of attribution, measurement, forecasting and budget pacing


• A strong grasp of direct-response creative and creative iteration at scale


• A commercial, analytical mindset and excellent stakeholder management

Nice to have:

experience in ecommerce, membership or app-based businesses; Northbeam or similar attribution platforms; incrementality testing; and CRM and lifecycle integration.

What’s on offer

• very competitive salary, plus a bonus scheme currently being finalised


• 25 days’ holiday, a 4% contributory pension matched up to 7%, and enhanced sick pay


• Monday to Friday, 9 to 5


• A split between the Norfolk head office and London, ideally two days a week with your team in London, with travel covered


• Real investment, senior backing and the chance to shape the growth model from the start of a new chapter