Head of Online Marketing

Alfen; East Midlands; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Autonomy from day one

Collaborative team environment

Opportunity to shape Amazon strategy

Job summary

A leading consumer brand in the UK is seeking a Head of Online Marketing to drive Amazon operations and strategy. This role involves overseeing a talented team, managing over 2,500 SKUs, and crafting successful campaigns for peak events. The ideal candidate brings over 5 years of hands-on Amazon experience, a record of profitability, and is confident in leading a team. This full-time position offers autonomy and the chance to shape a premium brand's digital growth.

Qualifications

• 5+ years' hands-on Amazon experience (Vendor & Seller Central).
• Proven track record of scaling sales and profitability.
• Experience managing large catalogues (1,000+ SKUs).
• Confident in data analysis tools.
• Confident in Amazon Advertising Console, Brand Registry, Helium 10/Jungle Scout, and advanced Excel/data tools.
• Leadership experience with the ability to mentor and grow a high-performing team.

Responsibilities

• Own the end-to-end Amazon strategy.
• Monitor trends and competitor activity.
• Oversee stock management and demand forecasting.
• Lead a specialist team and optimize campaigns.
• Launch new products effectively while managing discontinuations.
• Partner with content and design teams to ensure images, copy, and A+ content are world-class.
• Lead and mentor a specialist team covering listings, stock accuracy, and operations.
• Collaborate with logistics, finance, and marketing for seamless execution.
• Elevate capability through training and process improvement.

Skills

Amazon operations

Commercial acumen

Leadership

Data analysis

Excel

Tools

Amazon Advertising Console

Helium 10

Jungle Scout

Excel

Job description

Head of Online Marketing

This role is a strategic leadership position at the heart of a premium consumer brand’s digital growth journey. You will take full ownership of Amazon operations across Vendor Central and Seller Central, driving sales, shaping strategy, and leading a talented team to deliver exceptional results.

What You’ll Be Doing

Amazon Strategy & Growth

• Own the end-to-end Amazon strategy, scaling revenue and margin across Vendor Central and Seller Central.
• Monitor trends, competitor activity, and category data to uncover opportunities.
• Report on KPIs – traffic, conversion, sales performance, and ad ROI – with precision and insight.
• Oversee 2,500+ SKUs ensuring every listing is accurate, optimised, and compliant.
• Launch new products effectively while managing discontinuations.
• Partner with content and design teams to ensure images, copy, and A+ content are world-class.
• Lead and mentor a specialist team covering listings, stock accuracy, and operations.
• Collaborate with logistics, finance, and marketing for seamless execution.
• Elevate capability through training and process improvement.

Operational & Commercial Excellence

• Ensure Vendor Central runs smoothly – from POs to chargebacks.
• Build and scale Seller Central infrastructure, FBA/FBM, and fulfilment workflows.
• Own stock management, demand forecasting, and promotional execution.
• Take full control of Amazon Advertising strategy across Sponsored Products, Brands, and beyond.
• Deliver high-ROI campaigns for peak events like Prime Day and Black Friday.
• Continuously optimise campaigns for efficiency and growth.

Compliance & Brand Protection

• Safeguard brand presence against unauthorised sellers.
• Stay ahead of Amazon’s evolving policies, algorithms, and fee structures.

What We’re Looking For

✔ 5+ years’ hands‑on Amazon experience (Vendor & Seller Central).

✔ Proven track record of scaling sales and profitability in Amazon environments.

✔ Strong commercial acumen – from contribution margin to promotional mechanics.

✔ Experience managing large catalogues (1,000+ SKUs).

✔ Confident in Amazon Advertising Console, Brand Registry, Helium 10/Jungle Scout, and advanced Excel/data tools.

✔ Leadership experience with the ability to mentor and grow a high‑performing team.

Nice to have: Experience launching new brands/products on Amazon, multi‑region expertise (EU/US), DSP advertising.

What’s On Offer

✨ The chance to shape the Amazon strategy for a premium, high‑profile brand.

✨ Autonomy and ownership from day one.

✨ A collaborative and ambitious team environment.

⚡ If you’re a marketplace expert who knows how to blend strategy, data, and execution to dominate Amazon, we want to hear from you.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Cutlery and Handtool Manufacturing