Head of Marketing - Live Music Events / Festivals

JR United Kingdom; Slough; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in live music and entertainment is seeking a Head of Marketing. The role focuses on driving innovative marketing strategies and overseeing a team to enhance the festival brand's global presence. Ideal candidates have substantial experience in festival marketing and a strong grasp of youth culture.

Qualifications

• Experience in live entertainment or festival marketing.
• Hands-on management of junior teams with mentorship and training.
• Fluency in music trends and youth culture.

Responsibilities

• Define and execute the long-term marketing vision for festivals.
• Develop multi-channel marketing campaigns driven by data.
• Manage the global festival marketing budget and forecast for ROI.

Skills

Marketing leadership

Digital performance marketing

Brand storytelling

Job description

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Head of Marketing - Live Music Events / Festivals, slough

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Client:

Handle Recruitment

Location:

slough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

31.05.2025

Expiry Date:

15.07.2025

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Job Description:

An incredible opportunity to work for an innovative and evolving business that is immersed in culture, lifestyle, live experience and is on path to become a real game changer in the live music and entertainment space.

As Head of Marketing, you will be responsible for setting the long-term vision, driving innovative marketing execution and building a globally resonant presence for the businesses festivals.

Key responsibilities include:

• Defining and executing the long-term marketing vision across the business's festival portfolio
• Translating brand strategy into data-driven, culturally rich multi-channel marketing campaigns
• Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
• Evolving the business marketing stack to include predictive analytics and AI-driven insights
• Owning the global festival marketing budget; forecast, manage, and optimise for ROI
• Defining and tracking KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
• Building and mentoring a high-performing team across creative, digital, media, and CRM

The ideal candidate will have:

• Detailed marketing leadership experience in live entertainment, music, media, or global brand - Ideally with festival marketing experience
• Demonstrated success leading large-scale, multi-market campaigns and teams
• Experience being hands-on managing a junior team, spotting upskilling and training opportunities, providing mentorship and coaching to ensure success and growth for direct reports
• Deep fluency in youth culture, music trends, and the global Black diaspora
• Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
  

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.