Performance Marketing Manager - Festivals & Events

Sphere Digital Recruitment Group; City Of London; On-site; GBP 55,000 - 70,000; Full time

Job summary

A leading live events company in London seeks a Performance Marketing Manager to spearhead the paid media strategy for UK and European festivals. The ideal candidate will manage significant budgets, align marketing efforts, and utilize advanced analytics to maximize ticket sales and audience engagement.

Qualifications

• Proven performance marketing experience focused on ticket sales and engagement.
• Strong knowledge of paid media platforms and seasonal campaign planning.
• Experience in live events or festivals is highly preferred.

Responsibilities

• Plan and optimise paid media campaigns to drive ticket sales.
• Manage six-figure media budgets focused on ROAS.
• Deliver clear performance reports and strategic insights to stakeholders.

Skills

Performance marketing

Campaign management

Audience behaviour

Project management

Analytical mindset

Tools

CRM

Analytics tools

Ad platforms

Job description

Job Description

Performance Marketing Manager, London, 55-70k

The Company

My client is a fast-paced live events company is seeking a Performance Marketing Manager to lead paid media strategy and community engagement across a portfolio of UK and European festivals.

The ideal candidate will have experience managing large media budgets and a strong grasp of audience behaviour, seasonal trends, and campaign storytelling that connects with music fans.

The Job

As the Performance Marketing Manager, your responsibilities will include:

• Campaign Management: Plan and optimise paid media campaigns across platforms (Meta, Google, TikTok, YouTube) to drive ticket sales and fan engagement.
• Budget Oversight: Manage six-figure media budgets with a focus on ROAS and performance-driven allocation.
• Integrated Marketing: Align paid media with organic, influencer, and community strategies to ensure cohesive messaging and maximize impact.
• Real-Time Optimization: Adjust campaigns based on ticket trends, lineup changes, and audience insights to boost effectiveness.
• Tech & Automation: Enhance the marketing tech stack to support CRM integration, automation, and real-time reporting.
• Reporting & Insights: Deliver clear performance reports and strategic insights to stakeholders, highlighting key metrics like sales and engagement.

You

• Proven performance marketing experience focused on ticket sales, engagement, and real-time optimization.
• Strong knowledge of paid media platforms and seasonal campaign planning.
• Experience in live events or festivals is highly preferred.
• Skilled in marketing tech and automation, including CRM, analytics, and ad platforms.
• Analytical mindset with the ability to turn data into revenue-driving insights.
• Excellent project management skills, especially during high-volume campaign periods.

Apply Now

You can apply for this role of Performance Marketing Manager now by sending us your CV or by calling us now! Don't forget to register as a candidate too.

Derick

Senior Consultant

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.