Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...]

JR United Kingdom; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global B2B marketing agency in London is seeking a Marketing Strategist to enhance their clients' lead generation strategies. The role involves creating comprehensive marketing plans, conducting market research, and collaborating with clients to ensure campaign success in a dynamic environment. Candidates should have proven strategic experience, strong analytical skills, and a degree in a relevant field.

Qualifications

• Proven experience in a strategic role within a B2B marketing agency.
• Strong analytical and interpretative skills.
• Excellent communication and presentation skills.

Responsibilities

• Develop strategic B2B marketing and event marketing plans.
• Conduct market research to inform client strategies.
• Monitor and analyze campaign performance.

Skills

Analytical skills

Communication

Creativity

Problem-solving

Organizational skills

Collaboration

Education

Degree in Marketing, Business, or a related field

Job description

Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Generation Marketing Agency - London, City (Hybrid), london

Client:

Honor Search Ltd

Location:

london, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

4

Posted:

31.05.2025

Expiry Date:

15.07.2025

Job Description:

B2B Agency background needed

Hybrid

Global agency - 65 staff and growing!

Working with clients such as AWS, Adobe, Google, SAP etc

MUST have B2B

About:

A Global B2B Lead Generation and Marketing agency in London are seeking a Event Manager to join their team! Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key driver of our incredible growth. We engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups. SAP, Adobe, Google, AWS etc

Strategist

The Role As a Strategist, you will play a pivotal role in shaping and executing their clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making.

Your expertise will help our clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.

Key Responsibilities

Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives, as well as target audience needs.

Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.

Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.

Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.

Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.

Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.

Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.

Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.

Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.

Cross-Functional Collaboration: Work closely with marketing, account management, business development and data teams to ensure alignment of campaign strategies.

Content Creation: Develop high-quality content that supports lead generation eff orts, including whitepapers, case studies, event landing pages and outreach copy.

Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.

Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.

Qualifications

Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.

Strong analytical skills and the ability to interpret content, insights and data to drive strategic decisions.

Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.

Creative thinking and problem-solving abilities.

Ability to work collaboratively in a fast-paced environment.

Strong organisational skills with the ability to manage multiple projects simultaneously.

Degree in Marketing, Business, or a related fi eld is preferred.

Key Attributes

Strategic thinker: Able to see the bigger picture while managing the finer details.

Client-centric: Committed to delivering exceptional service and value to clients.

Collaborative team member: Excels at working with cross-functional teams and inspiring others.

Results-oriented: Focused on achieving measurable outcomes for clients and the agency.

Adaptable: Thrives in a dynamic, fast-paced environment.

Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.

Data-Driven: Uses data and analytics to inform decision-making and measure success.

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Created on 31/05/2025 by JR United Kingdom