Head of Marketing - RTD

Redefined Ltd; London; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Head of Marketing for their Ready-to-Drink brands. This role requires a bold leader to reshape the portfolio, drive consumer engagement, and manage P&L. With a focus on innovation, cultural relevance, and collaboration, this is a significant opportunity for someone passionate about brand transformation in a dynamic category.

Qualifications

• 10+ years experience in RTD, Alc, FMCG or fast-paced consumer categories.
• Proven ability to lead P&L and cross-functional teams.
• Entrepreneurial attitude focused on breakthrough performance.

Responsibilities

• Lead RTD category and brand strategy development.
• Collaborate with global and regional teams to meet brand ambitions.
• Drive innovation strategy for long-term growth.

Skills

Commercial competence

Leadership

Consumer engagement

Category strategy

Innovation

Job description

Head of Marketing - RTD

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.

About the role:

We are entering a new era for Ready-to-Drink (RTD) brands-one that demands pace, creativity, precision, and performance. To lead this transformation, we are excited to introduce the newly created role of Head of Marketing - RTD Brands.

This is a rare opportunity for a bold marketing leader to architect and deliver the future of our RTD portfolio in Great Britain. The role is designed to build cultural relevance, consumer recruitment, and commercial growth in one of the most dynamic and high-potential categories in alcohol.

You'll drive everything from category strategy and brand building to innovation and execution, working across a complex matrix of local, regional, and global collaborators. The successful candidate will not only have the opportunity to shape brands-they will help reshape the category itself!

Role Responsibilities:

Category & Brand Strategy

• • Lead the development of a clear, insight-led RTD category and brand strategy that integrates brand building, innovation, RGM, and commercial execution.
• • Deliver strategic clarity and executional excellence across the full marketing mix-ensuring a sharp consumer focus and commercial return.

Global & Regional Collaboration

• • Partner closely with Global Brand Teams and European RTD teams to ensure brand ambitions are met through sufficient MA (Media & Activation) and PA (Promotional Activity) investment.
• • Ensure local consumer needs and recruitment ambitions are reflected in global and regional brand plans.

Innovation & Pipeline Development

• • In partnership with Innovation leads and regional partners, define a forward-looking innovation strategy that fuels long-term category growth.
• • Drive an agile and dynamic pipeline that balances scale, speed, and experimentation to win in an evolving market

Consumer & Shopper-Centric Leadership

• Collaborate with Consumer & Shopper Planning teams to embed customer and consumer centricity into every decision.
• Act as an inspiring leader on consumer behavior, cultural relevance, and shopper activation-building intimate, data-driven brand engagement strategies.

Commercial & P&L Ownership

• Support the GB RTD Director in owning and managing the full shadow P&L for RTD brands in GB.
• Monitor performance drivers, respond to commercial shifts, and partner with commercial teams to deliver growth and profitability targets.

To drive breakthrough growth and elevate the role of RTD within our portfolio, this role will lead several critical transformation areas:

• Redefine the Media Model: Activate marketing to drive impulse purchase and proximity conversion, including in-store media, chillers, weather-based triggers, and smarter digital targeting. Partner with agencies that bring convenience, FMCG, and soft drinks expertise.
• Expand into 3rd Spaces & Outdoor: Establish our presence in key lifestyle-led spaces such as festivals, sampling events, and on-trade environments where RTD moments are discovered and loved.
• • Ignite Culture-Led Brand Building: Deepen consumer intimacy and bring brands closer to cultural moments-fueling advocacy and relevance through music, fashion, social, and grassroots experiences.
• • Lead Pack Architecture Strategy: Use shopper insight to create seasonal, occasion-based, and culturally desirable packaging, rallying cross-functional teams (Innovation, Supply, Commercial) to renovate and innovate for impact.
• • Elevate Shopper Marketing Capability: Develop new 'black belt' expertise in convenience and retail marketing-leveraging permanent fixtures, chillers, and path-to-purchase solutions to improve conversion.

Experience / skills required:

• 10+ years experience, preferably in RTD, Alc, FMCG or adjacent fast-paced consumer categories.
• Enterprise Leadership: Highly skilled at navigating sophisticated, cross-functional environments and uniting teams behind a common agenda. Able to drive real traction and cut through ambiguity. Comfortable leading sophisticated P&Ls and demonstrating commercial levers to drive performance outcomes.
• Entrepreneurial Attitude: Fast, fearless, and focused on breakthrough. Brings challenger thinking, commercial competence, and a track record of disrupting norms to drive performance.
• People Leader & Capability Builder: Passionate about coaching, upskilling, and creating high-performing teams-particularly in the areas of modern marketing, commercial levers, and consumer engagement.
• Category Transformer: Brings bold thought leadership and creative vision. Able to not just manage brands-but reimagine what's possible for an entire category.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Ourambitionistocreatethebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

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