Head Of Marketing Communications

Michael Page; Birmingham; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Michael Page in Birmingham seeks a Head of Marketing Communications to lead day-to-day marketing for a professional services firm. You will drive communication strategies, manage external agencies, and oversee content across digital and print channels.

The role requires 5+ years in marketing leadership, experience in professional services, and strong multi-channel and analytics capabilities. Hybrid work three days in office, two from home; permanent position in central Birmingham.

Qualifications

• 5+ years in a marketing leadership role, preferably in professional services.
• Experience in financial services or legal sectors is essential.
• Proven ability to manage external agencies and multi-channel campaigns.
• Strong leadership, communication and analytical skills.

Responsibilities

• Develop and implement marketing communication strategies aligned with business goals.
• Manage external agency partners and oversee content across channels.
• Lead a small marketing team and mentor staff.
• Plan and execute campaigns to boost brand visibility and engagement.
• Analyse campaign performance and provide actionable insights.
• Ensure consistent messaging across internal and external communications.

Skills

Leadership

Agency management

Multi-channel marcomms

Written & verbal comms

Analytics tools

Strategic thinking

Project management

Tools

Marketing analytics tools

Job description

As the Head of Marketing Communications, based in Birmingham, you'll oversee the day-to-day marketing efforts for a professional services organisation. This role involves leading the development and execution of communication strategies to support business objectives effectively.

Client Details

An SME accountancy practice with offices in central Birmingham.

Description

The key responsibilities for the Head of Marketing Communications role will include:

• Develop and implement marketing communication strategies aligned with business goals.
• Manage external agency partners.
• Management of 1 direct report.
• Oversee content creation for various channels, including digital, print and social media.
• Manage relationships with external agencies and suppliers to ensure quality deliverables.
• Lead the planning and execution of campaigns to enhance brand visibility and engagement.
• Analyse and report on campaign performance, providing insights for improvement.
• Collaborate with internal teams to ensure consistent messaging across all platforms.
• Supervise and mentor marketing team members, fostering their professional growth.
• Ensure compliance with industry regulations and company guidelines in all communications.

Profile

A successful Head of Marketing Communications should have:

• 5+ years experience in a Marketing leadership role.
• Experience within a professional services environment is essential, including financial services, or legal.
• Previous experience in an accountancy practice is highly desirable.
• Strong leadership and team management skills.
• Experience managing external marketing agencies.
• Capable of operating in a multi-channel marcomms role.
• Excellent written and verbal communication abilities.
• Proficiency in using marketing tools and analytics platforms.
• Strategic thinking with a results-driven approach.
• Ability to manage multiple projects and deadlines effectively.

Job Offer

On offer for the successful candidate

Salary of £60,000, dependent on the level of experience.

Hybrid working arrangement - three days in the office, two days from home.

Permanent position in central Birmingham.

Please note applications close on Friday 16th October, successful applicants will receive feedback W/C 19th October.