Head of Marketing and Communications

Lawrence Dean Recruitment Ltd; Stevenage; Hybrid; GBP 81,000 - 99,000; Full time

Benefits offered by this job

Hybrid & flexible working

25 days annual leave + bank holidays +

Company pension scheme

Private medical insurance

Cash plan

Life assurance

Free on-site parking

Job summary

Lawrence Dean Recruitment Ltd are seeking an accomplished Head of Marketing & Communications to lead a high-profile organisation through a growth phase. You will develop an integrated marketing, communications and PR strategy, strengthening brand positioning and supporting commercial growth.

Reporting to the Marketing/Commercial Director, this role combines strategic governance with hands-on delivery, working with senior stakeholders and external agencies to drive campaign performance, lead

Qualifications

• Significant senior-level marketing and communications leadership experience.
• Proven ability to develop and deliver organisation-wide marketing strategies.
• Strong PR, media relations and corporate communications expertise.
• Experience building brand positioning, corporate narrative and thought leadership.
• Track record of driving commercial growth and lead generation.
• Experience collaborating with Directors and senior leadership teams.
• Excellent stakeholder management and influencing skills.
• Outstanding written and verbal communication skills.
• Strong knowledge of digital marketing, CRM, automation and analytics.
• Experience managing agencies, suppliers and marketing budgets.

Responsibilities

• Develop and deliver the organisation-wide marketing and communications strategy.
• Lead brand positioning, messaging and external corporate narrative.
• Drive PR, media relations, thought leadership and strategic communications.
• Develop B2B marketing campaigns to generate quality leads and support commercial growth.
• Own content strategy across PR, website, social media, case studies and corporate communications.
• Lead digital activity including LinkedIn, email marketing, SEO, website optimisation and paid campaigns.
• Develop events, webinars, roundtables and stakeholder engagement programmes.
• Identify marketing opportunities arising from consumer, regulatory, public policy and market developments.
• Work closely with commercial, business development and operational teams.
• Manage external PR and marketing agencies, suppliers and budgets.
• Monitor brand reach, engagement, lead generation, conversion and ROI.
• Build the marketing capability required to support future organisational growth.

Skills

Senior leadership

Marketing strategy

Brand positioning

PR & media relations

Lead generation

Stakeholder management

Communications

Digital marketing

CRM & automation

Job description

An exciting opportunity for an accomplished Head of Marketing & Communications to take a pivotal senior leadership role within a high-profile, purpose-led organisation entering an important period of growth. Reporting to the Marketing/Commercial Director, the Head of Marketing & Communications will lead the development and delivery of an integrated marketing, communications and PR strategy, strengthening brand positioning, increasing market visibility and supporting commercial growth. This is a broad role requiring someone equally comfortable operating strategically with senior stakeholders and taking a hands‑on approach to delivery.

Head of Marketing & Communications - Key Responsibilities

• Develop and deliver the organisation-wide marketing and communications strategy.
• Lead brand positioning, messaging and external corporate narrative.
• Drive PR, media relations, thought leadership and strategic communications.
• Develop B2B marketing campaigns to generate quality leads and support commercial growth.
• Own content strategy across PR, website, social media, case studies and corporate communications.
• Lead digital activity including LinkedIn, email marketing, SEO, website optimisation and paid campaigns.
• Develop events, webinars, roundtables and stakeholder engagement programmes.
• Identify marketing opportunities arising from consumer, regulatory, public policy and market developments.
• Work closely with commercial, business development and operational teams.
• Manage external PR and marketing agencies, suppliers and budgets.
• Monitor brand reach, engagement, lead generation, conversion and ROI.
• Build the marketing capability required to support future organisational growth.

Head of Marketing and Communications - Skills & Experience Required

• Significant senior-level marketing and communications leadership experience.
• Proven experience developing and delivering organisation-wide marketing strategies.
• Strong PR, media relations and corporate communications expertise.
• Experience developing brand positioning, corporate narrative and thought leadership.
• Demonstrable success delivering commercial growth, lead generation or market development.
• Experience working closely with Directors and senior leadership teams.
• Excellent stakeholder management and influencing skills.
• Exceptional written and verbal communication skills.
• Strong knowledge of digital marketing, CRM, automation and marketing analytics.
• Experience managing agencies, suppliers and marketing budgets.
• Strategic and commercially minded, while comfortable remaining hands‑on with delivery.
• Experience within a regulated, professional services, membership, consumer affairs, public policy or purpose‑led organisation would be advantageous.

Head of Marketing and Communications - Benefits

• Circa £90,000 per annum depending on experience
• Monday - Friday 9am - 5pm
• Hybrid and flexible working.
• 25 days annual leave plus bank holidays and your birthday off.
• Company pension scheme.
• Private medical insurance, cash plan, and life assurance.
• Free on-site parking.