Head of Marketing - Beauty FMCG

Up World; Greater London; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A fast-growing consumer brand is searching for a Head of Marketing to shape branding and growth across DTC and retail. This role demands a proven track record in performance marketing and brand strategy, overseeing campaigns and influencer collaborations. With a salary of £65-75k DOE and requiring presence at the London office two days a week, the ideal candidate will thrive in culturally tuned environments and lead high-performing teams.

Qualifications

• Proven experience growing consumer brands across both brand and performance.
• Hands-on expertise in paid social/search and DTC growth metrics.
• Strong CRM/lifecycle background including segmentation and automation.

Responsibilities

• Develop brand strategy and integrated campaigns to build awareness.
• Lead 360° go-to-market for product launches.
• Oversee paid social and performance marketing.

Skills

Brand strategy

Performance marketing

CRM and lifecycle expertise

Influencer marketing

Team leadership

Job description

Our client isa fast-growing, science-led consumer brand on a mission to make sensitive-skin tanning accessible, effective and confidence-boosting. With a rapidly expanding community and major growth ahead, they’re building a small but mighty leadership team who can think big and execute fast.

We’re looking for a high-impact Head of Marketing to own the brand and growth engine across DTC and retail. You’ll shape the brand’s positioning, lead full-funnel acquisition, oversee social/influencer strategy, and drive standout 360° launches. This role blends strategy with hands-on execution, ideal for someone who thrives in a fast-paced, creator-led, culturally tuned-in environment.

What you’ll do:

• Brand strategy, storytelling and integrated campaigns that build awareness and advocacy.
• 360° go-to-market for product and retail launches.
• Paid social, search and performance marketing to scale acquisition and retention.
• CRM, lifecycle and loyalty - building journeys that drive repeat purchase.
• Website UX and CRO to boost conversion and AOV.
• Social, community, influencer and partnership strategy.
• Retail and shopper marketing for key partners.
• PR and comms across earned, owned and paid channels.
• Building and leading a high-performing team.

Who you are:

• Proven experience growing consumer brands across both brand and performance.
• Hands-on expertise in paid social/search and DTC growth metrics (CAC, LTV, ROAS, retention).
• Strong CRM/lifecycle background (segmentation, automation, testing).
• Experience launching products across DTC and retail environments.
• Comfort working with influencers, creators and fast-moving cultural trends.
• Leadership experience with teams and agencies.
• Commercial, analytical mindset and a love for building in high-growth environments.

💸 Salary: £65-75k DOE
🏡 Logistics: London office, 2 days a week