Head of Marketing

ASICS; Warrington; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Office gym access

50% Gear discount - ASICS & Onitsuka

Calm app access

Runkeeper Go premium

Hybrid working model

Job summary

ASICS in Warrington, UK, invites a dynamic Head of Marketing to lead the UK&I marketing strategy across Running, Sportstyle, and CPS categories. You will drive brand presence, consumer engagement, and commercial impact while managing a 12-person marketing team and strengthening partnerships with retail accounts.

We seek a leader with 15+ years in marketing, strong strategic, and cross-functional leadership skills.

Qualifications

• 15+ years of marketing experience, ideally in apparel, footwear, or sports industry.
• Strategic marketing leadership with strong commercial acumen.
• Proven ability to manage cross-functional teams in matrix organisations.
• Excellent stakeholder management and senior-level influencing skills.
• Experience in integrated marketing execution across brand, trade, and activations.

Responsibilities

• Adapt and execute local marketing strategies for UKI across Running, Sportstyle, and CPS categories in alignment with EMEA direction.
• Plan and deliver integrated brand campaigns, activations, PR initiatives, and events to drive consumer engagement and brand visibility.
• Lead the Trade Marketing strategy for key UKI and Pan-European retail accounts, with primary focus on JD partnership.
• Manage the local marketing planning process, including budget allocation, financial forecasting, and ROI optimisation.
• Build and maintain strategic relationships with internal stakeholders across Commercial, Merchandising, HR, and EMEA Marketing teams.
• Lead and develop a high-performing cross-functional marketing team of 12 FTEs across Activation, Trade Marketing, and Brand Training.
• Oversee agency partnerships and external vendor relationships to ensure effective campaign delivery and brand representation.

Skills

Marketing leadership

Strategic planning

Stakeholder mgmt

Team leadership

Brand activation

Integrated marketing

Cross-functional leadership

Job description

Head of Marketing

Be part of a movement that moves the world. At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

Located at our UK office in Warrington you'll contribute to our mission by leading the local marketing strategy and execution for the UK & Ireland across Running, Sportstyle, and CPS categories. You'll drive brand presence, consumer engagement, and commercial impact in one of ASICS' most strategically important European territories, whilst managing integrated marketing functions and building strong partnerships with retail accounts and internal stakeholders.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

• Adapt and execute local marketing strategies for UKI across Running, Sportstyle, and CPS categories in alignment with EMEA direction.
• Plan and deliver integrated brand campaigns, activations, PR initiatives, and events to drive consumer engagement and brand visibility.
• Lead the Trade Marketing strategy for key UKI and Pan-European retail accounts, with primary focus on JD partnership.
• Manage the local marketing planning process, including budget allocation, financial forecasting, and ROI optimisation.
• Build and maintain strategic relationships with internal stakeholders across Commercial, Merchandising, HR, and EMEA Marketing teams.
• Lead and develop a high-performing cross-functional marketing team of 12 FTEs across Activation, Trade Marketing, and Brand Training.
• Oversee agency partnerships and external vendor relationships to ensure effective campaign delivery and brand representation.

As the leader of your team, you’ll:

• Shape the strategic direction of the company and contribute to its long-term success.
• Collaborate with executive leadership to drive positive change.
• Continuously develop your leadership skills through managing teams and navigating complex challenges.
• Provide mentorship to junior staff, fostering a culture of (leadership) and personal development.
• Build a strong professional network.
• Aid diversity and inclusion in the hiring processes for a more inclusive workplace.

You have the following skills:

• 15+ years of marketing experience, ideally in apparel, footwear, or sports industry.
• Strategic marketing leadership with strong commercial acumen.
• Proven ability to manage cross-functional teams in matrix organisations.
• Excellent stakeholder management and senior-level influencing skills.
• Experience in integrated marketing execution across brand, trade, and activations.

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals, we can inspire more people to move for body and for mind.

Your team’s wellbeing is our top priority.

That’s why we’ll provide these resources to you and your team to achieve and maintain a sound mind in a sound body:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go™ app.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.