Senior Activation Specialist

ASICS; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Office gym

50% discount on ASICS gear

Calm app access

Runkeeper Go app

Hybrid working model

Job summary

ASICS in London is seeking a Senior Activations Specialist for the UK market to lead 360-degree Cultural Marketing and PR, including media coverage, influencer campaigns, events and activations, reporting to the EMEA PR & Influencer Manager in Amsterdam.

The role translates global strategies for the UK, supports launches and collaborations, and manages a UK PR agency, budgets, ROI tracking, and cross-functional collaboration with Product, Digital Marketing, Trade and Visual Merchandising.

Qualifications

• 5-8 years of PR and communications experience in brand or agency settings.
• Proven ability to elevate brand awareness across traditional media, social media, talent and brand experiences.
• Excellent English communication skills (written and spoken).

Responsibilities

• Translate global and European PR/marketing strategies for the UK market with innovative activation methods.
• Support brand launches, collaborations and campaigns through planning, product seeding and media pitching.
• Establish and negotiate brand ambassador programmes to boost market presence.
• Manage the UK PR agency to align with brand objectives and campaigns.
• Handle product orders, forecasts and sample deliveries for promos and launches.
• Track, measure and report PR activities including ROI and monthly KPIs.
• Manage budget tracking, invoicing and vendor setup for PR activities.
• Collaborate cross-functionally with Product, Digital Marketing, Trade and VM teams.

Skills

PR experience

Brand awareness

Proactive PR

Cross-functional

MS Office

Travel willingness

English proficiency

Job description

Be part of a movement that moves the world

At ASICS, we're more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

ASICS SportStyle is seeking a Senior Activations Specialist for the UK market to provide 360-degree Cultural Marketing and PR services including media coverage, influencer marketing and community building, events, and activations. This role must be based in London, UK, and reports into the EMEA PR & Influencer Manager based in Amsterdam, Netherlands.

Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.

Your key responsibilities will be:

• Translate global and European PR and marketing strategies for the UK market by implementing innovative activation methods.
• Support brand launches, collaborations and campaigns through strategic planning, product seeding, talent targeting and media pitching.
• Support in establishing and negotiating brand ambassadorship programmes to enhance market presence and engagement.
• Manage the UK-based PR agency to ensure alignment with brand objectives and campaign execution.
• Handle product orders, forecasts and sample deliveries to support promotional activities and launches.
• Track, measure and report on PR activities including ROI analysis and monthly KPI performance.
• Manage budget tracking, invoicing and vendor setup related to PR activities.
• Collaborate cross-functionally with other teams and categories including Product, Digital Marketing, Trade and Visual Merchandising.

You have the following skills:

• 5-8 years of experience in PR and communications at a brand or agency.
• Proven ability to elevate brand awareness and positioning across traditional media, social media, talent and brand experiences.
• Self-motivation and ability to proactively seek PR opportunities
• Flexibility to work on own initiative or within a cross-functional matrix organization
• Operational efficiency working with Microsoft Office (Word, Excel, PowerPoint) .
• Willingness to travel abroad for work when needed
• Excellent English communication skills (written and speaking).

Life at ASICS

When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.

Our commitment to your wellbeing

We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:

• Access to office gym and sports membership discount.
• Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
• Unlimited access to the Calm app for better sleep and mental fitness.
• Complimentary premium subscription to our Runkeeper Go app.
• Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.