Activations Specialist

Asics; Warrington; On-site; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Inclusive work environment

Health and wellness benefits

Flexible working hours

Opportunities for travel

Employee discounts

Job summary

Join a forward-thinking company as an Activation Specialist, where you will play a pivotal role in connecting the brand with athletes and events. This exciting position involves developing impactful local market activation plans, collaborating with cross-functional teams, and enhancing consumer experiences. If you are passionate about sports and have a knack for project management and communication, this is the perfect opportunity to make a meaningful impact in a dynamic environment. Embrace the chance to be part of a team that values diversity and promotes well-being through movement.

Qualifications

• 3-5 years of marketing experience in an international company, preferably in sporting goods.
• Strong project management skills and ability to manage multiple priorities.

Responsibilities

• Develop local initiatives aligned with EMEA focus areas and campaign calendar.
• Manage execution of local events and campaigns for consistent consumer experience.

Skills

Project Management

Communication Skills

Relationship Building

Problem Solving

Organizational Skills

Market Insight

Education

Bachelor's Degree in Marketing

Master's Degree in Communication

Job description

Career Opportunities: Activations Specialist (73435)

Requisition ID 73435 - Posted - Location/Regions (1) - Functional Area (1) - Position Level (1) - Permanent - Full Time - Education Level (1)

Do you believe that sport has the power to uplift the mind? Does joining a truly purpose-driven brand align with your values? Well, then, we are looking for you.

As our Activation Specialist in the UK & Ireland Marketing team, you will play an important role in building and executing impactful local market activation plans. You’ll connect our brand with athletes, events, and key partners to drive preference, recommendations, and loyalty. You will also work closely with cross-functional teams to ensure all initiatives are integrated and deliver measurable results.

Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Our perfect fit.

As an ambassador of our brand, you’ll play an important role in bringing our purpose to life and reinforcing the positive message that movement uplifts body and mind.

Does this sound like you?

• You’re a team player. You can connect, coordinate and communicate effectively with colleagues.
• You’re organised. You are able to manage multiple projects/activations while not losing sight of attention to detail.
• You’re knowledgeable. You have experience and an active interest in seeking out new ways to activate.
• You’re strong-willed. You thrive when presented with problem-solving opportunities.
• You’re thorough. You pride yourself on delivering the best consumer experience.

How you’ll help us.

Based at our UK & Ireland Office in Warrington, you will be reporting to the Marketing Manager, and as part of the role, you’ll help us to continue to build our brand by:

• Developing activations for local initiatives in line with EMEA focus areas and the overall campaign calendar taking into account local consumer insights and business needs.
• Integrating and amplifying local events and sports marketing assets, e.g. marathons, other running events, tournaments, PR events and athletes to drive recommendations and trial opportunities.
• Managing the execution of local events and campaigns integrating all touchpoints to create a consistent and engaging consumer experience.
• Supporting local relationships with athletes, teams and federations, communicating local market insights and requirements to the regional Sports Marketing Asset Specialists.
• Communicating and coordinating local market strategy and activities with PR agencies, and Regional PR leads.
• Coordinating and amplifying reviews and recommendations across all marketing channels and materials.
• Identifying potential partners to develop activation plans that build brand preference and help drive reviews and recommendations.
• Maintaining monthly budget tracker for assigned activities, reporting actual versus budgeted spend.

More about you.

• 3 – 5 years’ experience in marketing in an international company, preferably sporting goods or FMCG.
• Bachelor’s or master’s degree in marketing, communication or business.
• Project management skills, with the ability to balance multiple priorities.
• An understanding of the UK & Irish market and its unique dynamics.
• Exceptional communication and relationship-building skills.
• A results-driven mindset, with a focus on delivering measurable impact.
• You have a clear passion for sports.
• You have a natural ability to connect with, and influence a variety of stakeholders.
• A holder of a clean driving license and flexibility to travel (able to work weekends if needed).

Join our team

When you join ASICS, you join a family and become part of something special. We know that sport means so much more than physical activity alone. It’s about coming together, sharing experiences and enhancing our all-round wellbeing.

That’s why we practice what we preach. You’ll join a company focused on creating an inclusive environment that fosters healthy bodies and healthy minds. As an employer, we offer a range of benefits and services to our people to experience the positive impact of movement, every day.

We look forward to receiving your application online – just send your CV and motivation letter via our career page.