Head of Marketing

ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses; United Kingdom; Remote; GBP 60,000 - 65,000; Full time

Job summary

Join an innovative company as the Head of Marketing, where you'll take charge of the marketing strategy and execution in a rapidly growing SaaS environment. This pivotal role offers the chance to shape a high-performing marketing function while collaborating directly with the CEO. With a competitive salary and the potential to grow into a VP-level position, this is a unique opportunity to make a significant impact in a profitable and ambitious organization. If you're ready to lead and drive growth, this role is for you.

Benefits

Fully remote work

Early finishes on Fridays

Opportunity for VP role

Full ownership of marketing strategy

Qualifications

• Experience in scale-up SaaS business, ideally within LMS or EdTech.
• Proven success in driving qualified inbound leads and building pipeline.

Responsibilities

• Own and execute the digital marketing strategy to drive MQLs.
• Manage a £500k annual marketing budget and audit existing channels.

Skills

Digital Marketing

PPC

SEO

CRO

Demand Generation

Leadership

Analytical Skills

Job description

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ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses provided pay range

This range is provided by ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from ABR Talent l Customer Success Recruitment for Start-up & Scale-up SaaS businesses

Connecting Customer Success talent with exciting Scale-up Software businesses across the UK

The Company

• Part of a hugely successful portfolio of tech businesses
• Market-leading LMS platform used by finance professionals globally
• Sub-£5M turnover and already highly profitable. Significant investment secured with aggressive growth targets
• Recent acquisitions strengthening market dominance
• Big ambitions, double-digit growth plans, and a CEO who wants Marketing to lead from the front – We’ve supported this CEO many times before, so we’re confident this is a great opportunity!

You're joining at a pivotal time. The foundation is solid. The potential is huge.

The Role – Head of Marketing

This is a high-impact role in a business that’s ready to scale. You’ll take full ownership of marketing strategy, digital execution, and demand generation, working directly with the CEO to build a high-performing function that fuels growth.

It’s strategic. It’s hands-on. It’s yours to shape.

What You’ll Be Doing

• Own and execute the digital marketing strategy to drive MQLs and pipeline
• Manage a £500k annual marketing budget, including £30k/month in PPC
• Audit existing channels, analyse performance, and reallocate spend where it counts
• Lead and develop a team of five marketers, plus external design contractors
• Collaborate closely with the CEO to define and deliver growth plans
• Build and scale full-funnel marketing across PPC, SEO, CRO, email, and content
• Set KPIs, track performance, and optimise based on results
• Lay the foundation for a scalable, high-performing marketing engine

What You’ll Need

• Experience in a scale-up SaaS business, ideally within LMS, L&D, or EdTech
• Strong B2B background with some understanding of B2C buyer behaviour
• Proven success in driving qualified inbound leads and building pipeline
• Hands-on digital experience across PPC, SEO, CRO, and campaign execution
• Leadership experience, but comfortable being in the weeds when needed
• Analytical mindset with a strong commercial focus
• Ambition to grow into a VP-level role as the business scales

What’s In It For You

• £60,000–£65,000 basic salary (DOE)
• Fully-remote with early finishes on Fridays
• The opportunity to earn the role of VP of Marketing
• Full ownership of marketing strategy and spend
• Join a profitable, product-led SaaS business with serious growth ahead
• Work directly with a CEO who wants you to lead and make decisions
• Opportunity to build, scale, and make a real impact

(SaaS | LMS | Demand Gen | Growth | £75k OTE + path to VP)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media, Financial Services, and Accounting

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