Head Of Marketing

Meridian Business Support; Sevenoaks; On-site; GBP 70,000 - 80,000; Full time

Job summary

An innovative and forward-thinking B2B media business is seeking a Head of Marketing to lead performance marketing initiatives across multiple international brands. In this hands-on role, you will shape strategies that drive audience growth, brand awareness, and lead generation. Collaborating with the senior leadership team, you will inspire your colleagues and implement data-driven approaches to marketing. With a focus on innovation and market research, you'll play a crucial role in developing new products and enhancing brand engagement. This is a unique opportunity to make a significant impact during a transformative period for the company.

Benefits

Hybrid working from home

Free on-site parking

Perkbox

Recreational activities on-site

Employee social events

Awards and recognition programs

Qualifications

• Experience in senior marketing roles within B2B environments.
• Proven track record in developing data-driven marketing strategies.

Responsibilities

• Grow and enhance brand awareness and engagement.
• Develop and implement strategies for audience growth and lead generation.
• Conduct market research to understand target audiences.

Skills

Performance Marketing

Data-driven Strategies

Lead Generation

Audience Growth

Market Research

Digital Marketing

B2B Media Experience

Job description

How does a new challenging and rewarding Head of Marketing opportunity where you will be able shape your role and make your own impact in an exciting period of business transformation sound? Would you like the chance to put your own stamp on the team, establishing new ways of working within a hybrid working environment?

Our client, an innovative and forward-thinking B2B media business, has a brand-new Head of Marketing opportunity where you will take ownership of the strategy, planning, and implementation of performance marketing initiatives across multiple international B2B brands and the company. You will focus on audience growth and brand awareness, events, and lead generation. As a Head of Department, you will be part of the senior leadership team, contributing to shaping the international brands and their long-term objectives. Your role will be hands-on, not just delegating, and will see you collaborate and inspire at all levels in the business — from the CEO down to all members of your team — sharing your experiences and acting with gravitas to bring others along on your journey.

As Head of Marketing, your exciting new role involves:

1. Growing and enhancing the reach, awareness, and engagement of each international brand
2. Developing and implementing data-driven strategies focusing on audience growth, lead generation, events, and brand awareness
3. Conducting market research to gain a deeper understanding of audiences
4. Utilising reporting and data metrics to measure campaign effectiveness
5. Managing all processes, ensuring best practices
6. Developing testing and trialling of new initiatives
7. Supporting and facilitating new product development and launches
8. Setting the strategic direction for the performance team

I am very interested in speaking with candidates who have experience working at a senior level as a Head of Marketing, Performance Marketing, or Marketing Director within a B2B commercial environment, including a background within B2B media, publishing, or events. Experience in creating and implementing data-driven strategies across all channels (including digital), events, lead generation, membership models, etc., is essential for success in this role — along with a strong competency across all areas of digital (including social and content).

Salary for this opportunity is £70,000 to £80,000 (depending on experience) plus up to £8,000 bonus opportunity.

Benefits include: hybrid working from home (up to 3 days per week), free on-site parking, Perkbox, recreational activities on-site, and employee social events and awards. Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.