Product Marketing Manager - IoT

Canonical; London; Remote; GBP 50,000 - 80,000; Full time

Job summary

Canonical seeks a Product Marketing Manager for its IoT portfolio. This remote role involves developing global marketing strategies, managing campaigns, and collaborating across teams to enhance product positioning and customer engagement. Ideal candidates will demonstrate a passion for technology, strategic thinking, and excellent communication skills.

Benefits

Fully remote working environment

Annual learning and development budget

Annual compensation review

Recognition rewards

Annual holiday leave

Employee Assistance Programme

Opportunities to travel for team sprints

Travel upgrades for company events

Qualifications

• Experience in presenting to industry analysts and stakeholders.
• Ability to prioritize effectively and meet deadlines.

Responsibilities

• Managing go-to-market planning and execution for Canonical's IoT products.
• Developing compelling messaging that connects with target audiences.
• Monitoring the competitive landscape to define product positioning.

Skills

Passion for IoT

Strategic thinking

Interpersonal skills

Knowledge of go-to-market strategies

Excellent communication

Growth mindset

Job description

The role of a Product Marketing Manager - IoT at Canonical

Canonical is seeking a Product Marketing Manager IoT responsible for developing marketing strategies and go-to-market plans globally for Canonical's IoT portfolio. This multi-disciplinary, hands-on role requires collaboration with Product, Engineering, Content, Sales, and other Marketing teams.

The ideal candidate is passionate about technology and its marketing, enjoys ownership of campaigns, collaboration, learning, curiosity, and continuous improvement. They are hands-on problem solvers who experiment, measure, and leverage automation to streamline processes.

This position reports to the Product Marketing Lead within the marketing team.

Location: This role is remote within the EMEA region.

Key responsibilities include:

1. Managing go-to-market planning and execution for Canonical's IoT products.
2. Leading content dissemination, campaign development, and product launch planning.
3. Developing compelling messaging and positioning that highlight business value and connect with target audiences throughout the buying journey.
4. Creating customer communication and marketing programs to upsell and cross-sell to existing customers.
5. Collaborating with demand generation teams, utilizing data and insights to optimize marketing strategies and funnels.
6. Planning events, webinars, and supporting paid and social media promotions.
7. Creating and publishing content aligned with marketing campaigns.
8. Monitoring the competitive landscape to define product positioning that differentiates.

Qualifications and skills include:

• Passion for IoT and exposure to embedded systems.
• Strategic thinking for complex issues, leading to actionable recommendations.
• Strong interpersonal skills for building trust across cross-functional teams.
• Knowledge of go-to-market strategies and methodologies.
• Experience in presenting to industry analysts and stakeholders.
• Excellent communication skills, both verbal and written, with strong content marketing abilities.
• Ability to prioritize effectively and meet deadlines without compromising quality.
• Growth mindset, willingness to think big and take risks.

What we offer:

Compensation depends on location, experience, and skills, with additional benefits such as bonuses and incentives. Our benefits include:

• Fully remote working environment.
• Annual learning and development budget.
• Annual compensation review.
• Recognition rewards.
• Annual holiday leave.
• Employee Assistance Programme.
• Opportunities to travel for team sprints.
• Travel upgrades for company events.