Head of Marketing

Really Wild Clothing; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

Really Wild Clothing, a prestigious British heritage brand, is seeking an experienced Head of Marketing. The candidate will lead global marketing strategies and oversee brand storytelling, ensuring growth across digital and physical platforms while managing a small in-house team. This role requires a strong background in luxury marketing and strategic thinking, focusing on elevating the brand's presence in international markets.

Qualifications

• 7+ years of senior marketing experience in luxury fashion or lifestyle.
• Strong background in brand development, campaign production, and digital performance.

Responsibilities

• Lead global marketing strategy and oversee brand storytelling.
• Plan and execute digital campaigns to drive engagement and sales.
• Manage relationships with influencers and oversee events.

Skills

Strategic thinking

Brand development

Digital performance

Content creation

Job description

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Reports to: Nadja Swarovski (Chairwoman and Creative Director) & Rupert Adams (Managing

Director)

Employment Type: Full-Time, Permanent

About Us:

Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside

charm with urban sophistication. Known for luxurious tweeds, Liberty silks, and fine tailoring, we

celebrate craftsmanship, sustainability, and timeless style for empowered women.

The Role:

We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all

platforms and international markets. This individual will lead our global marketing strategy,

oversee brand storytelling and campaign execution, and drive measurable growth across digital

and physical touchpoints.

Key Responsibilities:

• Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
• Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
• Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
• Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets.
• PR, Influencer & Events: Cultivate relationships with key editors, influencers, stylists, and aligned luxury partners. Oversee boutique activations, seasonal events, and participation in country sporting, equestrian, and lifestyle fairs.
• Retail & Wholesale Support: Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
• Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.

Candidate Profile:

• 7+ years of senior marketing experience in luxury fashion or lifestyle.
• Strong background in brand development, campaign production, and digital performance.
• Experience leading photoshoots, videography, and creative content creation.
• Excellent aesthetic judgment, strategic thinking, and executional drive.
• Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.

• Background in PR, retail marketing, and international expansion.

• Familiarity with seasonal selling cycles and wholesale marketing.

Next Steps:

To apply, please submit your application via LinkedIn or email your CV and cover letter

to [e-mail] with the subject line: Head of Marketing – Candidate

Submission.

Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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