Head of Marketing

Cognita Asia Holdings Pte Ltd; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An exciting opportunity awaits at a vibrant prep school in the heart of London! Join a passionate team as the Head of Marketing, where you will lead strategic marketing initiatives to enhance the school's profile and attract new pupils. This role combines creativity with strategic insight, allowing you to work collaboratively across departments. With a focus on multichannel marketing and a deep understanding of the prep school landscape, you will play a crucial role in shaping the school's future. If you're looking to make a significant impact in a nurturing educational environment, this position is perfect for you.

Benefits

Competitive salary

School fee discount

Exclusive third-party discounts

Professional Development

Qualifications

• Experience in operational marketing campaigns across various channels.
• Understanding of the prep school market and parent motivations.

Responsibilities

• Lead marketing and communications activities for the school.
• Develop strategies to enhance the school's profile and drive pupil recruitment.

Skills

Marketing Strategy

Multichannel Campaigns

Social Media Marketing

Pupil Recruitment

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Professional Development in Education Marketing

Tools

Video Editing Software

Social Media Platforms

Job description

About the School-Brighton College Prep Kensington
Brighton College Prep Kensington is a happy and vibrantschool for girls and boys aged 2 to 13 years.

An exciting, bright and buzzing family school, weare well known for our welcoming atmosphere, high academic standards andexceptional pastoral care. We want our pupils both to enjoy school and beinspired to achieve their full potential.

Our unique location in the heart of Kensington allows us touse the very best of London as our classroom. We make use of all the capitalhas to offer to enhance our pupil’s learning. With the Natural History Museum,the V&A, Hyde Park and the Science Museum on our doorstep, plus so manymore awe-inspiring landmarks, we have access to the very best educational andcultural highlights as part of our daily school life.

The school now has an exciting opportunity for an experiencedHead of Marketing to join our fantastic team.

About Cognita
Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 16 countries - in Europe, North America, Latin America, Asia and the Middle East - serving more than 85,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, ‘Thrive in a rapidly evolving world’.

About the role
Reporting directly to the Head, and a member of the SeniorLeadership Team, the Head of Marketing will provide inspiring and strategic leadershipof the school’s marketing and communications activities across the whole school(Nursery to Year 8).

This role has a significant strategic element as BrightonCollege Prep Kensington seeks to differentiate itself within a competitivelandscape that includes the foremost schools in London. The Head of Marketingis a key public face and will have primary responsibility, alongside the Headof Admissions, for marketing the Brighton College brand to a wide range ofaudiences, to build its profile and to drive pupils’ recruitment by ensuringthat the School is well known within its local, regional and internationalmarketplace.

To view the candidate pack, please Click Here

Who we are looking for:
To meet the high standards expected of a leadingprofessional in our School, the successful candidate will understand andbelieve in the aims and ethos of a Prep School education and a Brighton Collegeeducation, in particular. You should also have an instinctive feel forthe prep school market, understand the driving motivations of parents and havea demonstrable understanding of the principles of marketing and pupilrecruitment within prep school education. We would expect you to have several years' hands on experience delivering multichannel operational marketing campaigns across the full marketing mix and have the ability to work with a variety of mulit-media, including video and social media formats.

The successful candidate will be an articulate, persuasive,and credible ambassador for Brighton College Prep Kensington, able to workeffectively with a wide range of people and cultures, to lead and manage changeand to work collaboratively with other departments The ability to apply soundmarketing and communications principles to drive the School’s pupil recruitmentstrategy, by thoroughly understanding both target audiences and the dynamics ofthe highly competitive London Prep School marketplace will be essential.

Benefits at Cognita
•Competitive salary depending upon qualifications and experience
•School fee discount
•Exclusive third-party discounts
•Professional Development

How to Apply
Complete this application before the closing date. The Closing Date for Applications is: Sunday 11th May Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

We are an equal opportunities employer committed to diversity and treating all employees with dignity and respect regardless of background.

Early applications are encouraged, we reserve the right to interview and appoint prior to closing date for the right applicant.