Head of Marketing

Kara Healthcare; Leicester; On-site; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Senior leadership role

Strategic marketing autonomy

Career progression opportunities

Collaborative team environment

Job summary

Kara Healthcare in Leicester seeks an ambitious Head of Marketing to lead our marketing function from our Head Office. You will shape the overall marketing strategy, strengthen the Kara Healthcare brand, and drive growth across care home services.

You’ll lead digital marketing, content creation, and campaigns, while partnering with senior teams to optimise occupancy, engagement, and employer branding. A senior leadership role with strategic and hands-on responsibilities.

Qualifications

• Senior marketing leadership experience.
• Proven track record delivering integrated marketing strategies.
• Strong digital marketing, social media, and content management knowledge.
• Experience building and growing a brand.
• Ability to drive campaigns with measurable results.
• Commercial awareness and ROI focus.
• Experience managing marketing budgets and reporting.

Responsibilities

• Own the organisation's marketing strategy and brand across channels.
• Lead the marketing function with clear objectives and performance metrics.
• Develop and execute integrated campaigns to drive awareness, engagement, and enquiries.
• Oversee digital marketing, website, SEO, social, email, and online campaigns.
• Create high-quality content for digital and offline channels.
• Lead employer-brand initiatives to attract and retain talent.
• Manage external agencies and internal stakeholders.
• Provide regular performance reporting to senior leadership.

Skills

Strategic leadership

Marketing strategy

Brand development

Digital marketing

Content creation

Budget management

ROI analysis

Stakeholder management

Performance reporting

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Job description

Are you a strategic, creative, and commercially driven marketing leader looking for your next challenge?

Do you have the vision and experience to build a strong brand, drive growth, lead innovative marketing campaigns, and shape how a growing healthcare organisation connects with its audiences?

At Kara Healthcare, we're looking for an ambitious and experienced Head of Marketing to lead our marketing function from our Head Office in Leicester.

This is a senior leadership opportunity for someone who can combine strategic thinking with hands-on execution. You'll play a key role in shaping the future of the Kara Healthcare brand, increasing awareness of our services, supporting business growth, strengthening our employer brand, and ensuring the exceptional work taking place across our care homes is communicated effectively.

About Kara Healthcare

At Kara Healthcare, we are committed to providing high-quality dementia, nursing, residential, and respite care. We believe every resident deserves dignity, choice, independence, and compassionate support tailored to their individual needs.

Our homes are built on kindness, respect, and person-centred care. As we continue to grow, we're looking for an exceptional marketing leader who can help build our profile, strengthen our reputation, and communicate the difference we make every day.

What You'll Be Doing

As Head of Marketing, you'll take ownership of the organisation's marketing strategy and lead the development of a strong, consistent, and engaging Kara Healthcare brand.

You will:

• Develop and lead the overall marketing strategy in line with Kara Healthcare's business objectives and growth plans.
• Lead and manage the marketing function, setting clear priorities, objectives, and performance measures.
• Develop and strengthen the Kara Healthcare brand across all channels and touchpoints.
• Create and deliver integrated marketing campaigns to increase brand awareness, engagement, enquiries, and growth.
• Lead the organisation's digital marketing strategy, including website, SEO, social media, email marketing, and online campaigns.
• Oversee the creation of high-quality content across digital and offline channels.
• Develop compelling campaigns that showcase our care homes, services, people, residents, achievements, and success stories.
• Lead the organisation's social media strategy and ensure a consistent and engaging online presence.
• Oversee website development, content, performance, and optimisation.
• Develop marketing strategies to support occupancy, enquiries, and the commercial performance of our care homes.
• Work closely with operational and senior leadership teams to identify opportunities for growth and local marketing activity.
• Develop and lead recruitment marketing and employer-brand initiatives to help attract and retain exceptional colleagues.
• Establish strong relationships with external agencies, creative partners, suppliers, and other marketing stakeholders.
• Manage marketing budgets effectively and demonstrate a clear return on investment.
• Monitor marketing performance, analyse data, and provide regular reports and recommendations to senior leadership.
• Identify emerging trends, technologies, and opportunities to keep Kara Healthcare's marketing approach innovative and effective.
• Ensure all marketing activity reflects our values, brand identity, and commitment to high-quality care.
• Support the organisation's reputation and communications strategy across relevant channels.
• Ensure consistency of messaging and brand standards across all Kara Healthcare locations.

What We're Looking For

We're looking for an experienced marketing leader who can combine strategic vision, creativity, commercial awareness, and strong leadership.

You’ll ideally have:

• Significant experience in a senior marketing or marketing leadership role.
• Proven experience developing and implementing successful marketing strategies.
• Strong understanding of digital marketing, social media, content marketing, SEO, and website management.
• Experience building and developing a strong brand.
• A proven ability to deliver campaigns that generate measurable results.
• Strong commercial awareness and an understanding of customer acquisition and lead generation.
• Experience managing marketing budgets and measuring return on investment.
• Excellent leadership and stakeholder-management skills.
• Outstanding written and verbal communication skills.
• Strong creative and strategic thinking.
• Excellent project management and organisational skills.
• The ability to work at both strategic and operational levels.
• Experience managing external agencies and marketing partners.
• A proactive, ambitious, and results-focused approach.
• Experience within healthcare, social care, hospitality, or another people-focused sector would be advantageous but is not essential.

Why Join Kara Healthcare?

This is an exciting opportunity to join a growing healthcare organisation at an important stage of its development.

As Head of Marketing, you'll have the opportunity to make a significant contribution to the future direction of Kara Healthcare and play a central role in developing our brand and supporting organisational growth.

You’ll work closely with senior leadership and operational teams, with the autonomy to develop ideas, introduce new approaches, and build a marketing function that delivers meaningful results.

In Return, We Offer:

• A senior leadership opportunity within a growing healthcare organisation
• The opportunity to shape and lead Kara Healthcare's marketing strategy
• Supportive and accessible senior leadership
• A collaborative and ambitious working environment
• Opportunities for career progression
• The opportunity to make a genuine impact on the growth and success of the organisation
• A varied, creative, and strategically important role
• The opportunity to build and strengthen a growing healthcare brand

Ready to Lead Our Marketing Strategy?

If you're an ambitious marketing leader with the creativity, commercial awareness, and strategic vision to help take Kara Healthcare to the next level, we'd love to hear from you.

At Kara Healthcare, we're always looking for talented individuals to join our caring, enthusiastic, and supportive team. We believe every colleague plays a vital role in our success and growth, and we're committed to creating an environment where people can thrive, develop, and make a real difference.