Manager of Regional Marketing

Addepar, Inc.; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Equity

Hybrid work

Flexible time off

Benefits packages

Learning & Development allowance

Dynamic team

Job summary

Addepar, Inc. seeks a passionate Manager, Performance Marketing EMEA/APAC to drive brand awareness and market expansion across the EMEA and APAC regions from its London area base.

The role will own the regional marketing strategy, coordinate with sales, content, and services, and run digital, paid, and traditional campaigns to accelerate pipeline growth and market presence. Fluency in English is required; experience in financial services marketing is essential.

Qualifications

• Extensive experience in B2B financial services marketing and wealth management tech.
• Fluency in English and additional European languages is a plus.
• Ability to translate marketing goals into measurable ROI and business objectives.

Responsibilities

• Develop and drive the regional marketing strategy for EMEA and APAC.
• Own the development and execution of localised marketing campaigns across digital, content, and other channels.
• Collaborate with Sales leadership across EMEA and APAC and with regional teams to align programs.
• Track and report campaign performance and provide data-driven insights to optimise ROI.

Skills

Digital marketing

B2B marketing

EMEA/APAC

ROI measurement

English fluency

Tools

CRM systems

Marketing automation

Analytics tools

Job description

• Addepar is seeking a passionate and data-driven Manager, Performance Marketing EMEA/APAC to drive our brand awareness and market expansion across the regions
• This is an exciting opportunity for a marketing strategist to build and implement a regional marketing strategy that fuels Addepar’s continued growth
• This leader will be responsible for developing and driving a comprehensive marketing strategy tailored for the EMEA and APAC regions
• This position will drive all digital, paid, and traditional marketing for the regions, and play a key role in shaping Addepar’s brand image and market presence
• Applicants must have, and maintain, the right to work in the United Kingdom from the first day of employment
• Develop and drive a data-driven marketing strategy aligned with global business objectives, tailored to regional needs
• Own the development and execution of localised marketing campaigns across all channels (digital, content, etc.) to drive brand awareness, lead generation, and pipeline growth
• Develop and maintain relationships with Sales leadership across EMEA and APAC
• Collaborate closely with regional sales, client management, services and partner teams to understand market needs, develop effective marketing programs, and achieve shared goals
• Track, measure and report on the success of marketing campaigns and programs, and provide data-driven insights to optimise performance
• Stay abreast of industry trends and competitor activity in the EMEA and APAC wealth management technology spaces

Benefits

• Equity: Stretch the idea of ownership beyond your day-to-day and take pride in being an owner in the growth of Addepar
• Global Hybrid Workforce: Whether you work remotely or on-site, you’ll have the opportunity to build and collaborate with colleagues around the world
• Flexible Time Off: Spend time traveling, celebrating with friends and family or relax on your schedule
• Benefits Packages: Competitive medical, dental and vision benefits along with a monthly wellness allowance to keep you healthy and happy
• Learning & Development Allowance: Your continued growth and development are important to us
• Dynamic Team: Strong investment in the best talent at the intersection of technology and finance

Fluency in English, with additional European languages a plusStrong understanding of the EMEA and APAC marketing landscape having demonstrable experience establishing brands in the regionExtensive experience in B2B financial services marketing, with a consistent track record of success in driving growth within the financial technology or wealth management industryAbility to collaborate with global teamsAbility to translate marketing goals into measurable return on investment and contribute to the achievement of overall business objectivesDeep expertise in digital marketing channels (SEO, SEM, content marketing, social media, etc.)