Head of Marketing

Sommerfelt Search; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Sommerfelt Search is assisting a founder-led health and fitness SaaS business scaling from £2M ARR toward £10M by bringing in a Head of Marketing to drive growth. You will stay close to CPL, CAC, lead quality and conversion metrics while coaching a five-person team across performance, organic growth, social, brand and design.

You’ll own the revenue impact of marketing, shape content and SEO strategy, and partner with Product on new revenue lines, including an upcoming AI programming launch.

Qualifications

• 5+ years in a senior marketing role inside a fast-moving, digital-first SaaS, subscription or marketplace business.
• Personally accountable for a CAC, LTV or paid acquisition number.
• Experience managing a Performance Marketing Manager or similar paid media specialist.
• Strong SEO and content fundamentals to direct organic growth.

Responsibilities

• Own marketing's contribution to the coach growth and revenue target, reporting to the COO and leadership team.
• Directly managing a Performance Marketing Manager with scrutiny over CPL and CAC.
• Directing organic growth and content strategy, including SEO and AI/LLM discoverability.
• Lead a team of five across performance, organic growth, social, brand and design.

Skills

CAC/LTV ownership

SEO/content strategy

Paid media (Google Ads, Meta)

Brand development

Team leadership

Tools

GA4

Google Ads

Meta Ads

Job description

We're working with a founder-led health and fitness SaaS business, built over eight years and trusted by thousands of coaches worldwide, that's scaling from around £2M ARR to a £10M target over the next three to five years. They're looking for a Head of Marketing to lead the team and own marketing's contribution to that growth.

This is a senior leadership role, but not one that sits far away from the numbers. You'll stay close enough to CPL, CAC, lead quality and trial-to-paid conversion to challenge decisions, coach your team, and know what good looks like. Retention is strong, growth from here depends on marketing becoming a genuine performance engine, and this role exists to own that.

What you'll be doing:

• Owning marketing's contribution to the coach growth and revenue target, accountable directly to the COO and leadership team
• Directly managing a Performance Marketing Manager, with real scrutiny over CPL and CAC decisions, cheap leads don't count as a win if they don't convert
• Directing organic growth and content strategy, including SEO and AI/LLM discoverability, a channel that's currently under-invested and needs fixing
• Leading a team of five across performance, organic growth, social, brand and design, so everything's joined up behind quarterly goals
• Helping activate new revenue lines, including an upcoming AI programming launch, working closely with Product
• Deciding which events and activations earn their place on the calendar and budget

What we're looking for:

• 5+ years in a senior marketing role inside a fast-moving, digital-first SaaS, subscription or marketplace business, personally accountable for a CAC, LTV or paid acquisition number, not overseeing one from a distance
• Experience managing a Performance Marketing Manager or similar paid media specialist day to day, not just commissioning an agency
• Working knowledge of SEO and content fundamentals, enough to direct and hold an organic lead accountable
• A strong brand instinct too, this is performance-first, not performance-only
• Confidence with Google Ads, Meta and GA4 or an equivalent analytics stack
• Comfortable with ambiguity, the team and structure are still evolving and you'll help shape them

Bonus points:

Experience with a two-sided marketplace, membership or community-driven audience, familiarity with health, fitness or the creator economy, and exposure to how AI/LLM-driven search is changing organic discovery.