Head of Marketing

Merlin Entertainments Group; Greater London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic Head of Marketing to lead innovative campaigns at a renowned attraction. This role demands a strategic thinker with a passion for the entertainment sector, ready to drive visitor engagement and elevate guest experiences. Collaborating with global teams, you will create impactful marketing strategies that resonate with diverse audiences. Join a vibrant environment that values creativity and collaboration, offering fantastic benefits and opportunities for professional growth. If you're eager to make a significant impact in a fast-paced setting, this is the perfect opportunity for you.

Benefits

Pension

Life Assurance

Discretionary Company Bonus

33 Days Holiday

Merlin Magic Pass

Enjoy the Ride Pass

25% Discount in Retail

40% Discount on LEGO

Qualifications

• 7+ years in senior marketing roles, ideally in entertainment or hospitality.
• Proven success in integrated marketing campaigns with a digital focus.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Lead a high-performing team and manage marketing budgets effectively.

Skills

Digital Marketing

Campaign Management

Leadership

Analytical Skills

Stakeholder Management

Job description

What you'll bring to the team

Lead the charge in driving visitor demand and elevating the guest experience at Chessington World of Adventures. As Head of Marketing, you’ll inspire a talented team to deliver bold, data-driven campaigns that hit revenue targets and build brand love. Working within a dynamic matrix of global marketing and cross-functional experts, you’ll be the key marketing partner to your attraction’s leadership while aligning with Merlin Entertainments’ broader vision. This is a high-impact role for a commercially sharp, digitally savvy leader ready to make magic happen.

Main Responsibilities

• Marketing Strategy: Develop and deliver the marketing strategy for your attraction working alongside your Regional Marketing Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.
• Campaign Planning & Activation/Execution. Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your attraction and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.
• Brand Management: Work closely with the Global Brand to align marketing efforts with brand strategies & frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.
• Cross-Functional Collaboration. Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.
• Customer Insights & Analytics: In collaboration with the Global Insights team, drive customer engagement by putting target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.
• E-Commerce & Digital Marketing. Work closely with E-Commerce & Digital Marketing, and Content, to build cohesive, compelling strategies and plans that deliver our objectives for our e-commerce and digital channels, focusing on growing traffic, reach, engagement and conversion.
• Regional Marketing. Work as a team with your regional marketing peers and colleagues to support your Regional VP Marketing / Marketing Director and ultimately the Regional MD by developing marketing plans that deliver our regional and attraction objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet the needs of local markets. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.
• Leadership. Lead and develop a high-performing team, fostering a culture of creativity, collaboration, and excellence. Ensure ongoing professional development and growth opportunities for team members.
• Measurements & Budgets: Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the attraction marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspends.

Qualifications & Experience

· 7+ years of experience in senior marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.

· Proven success in developing and executing integrated marketing campaigns, with an emphasis on digital marketing.

· Experience working within a global organization and collaborating with regional teams, balancing local and regional priorities.

· Strong leadership and people management skills, with experience in managing and developing teams.

· Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.

· Excellent stakeholder management and communication skills, with the ability to work across functions and influence at all levels.

· Proven experience managing complex marketing budgets and demonstrating marketing ROI.

· A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Benefits

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 33 days’ holiday including bank holidays, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, an Enjoy the Ride pass which entitles you and 5 loved ones unlimited entry into your regional attractions, 25% discount in our retail shops and restaurants and 40% discount on LEGO, plus lots more!

If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at [e-mail] and one of the team will get back to you as soon as possible.

Pay Range

Competitive