Head of Marketing

Grandir UK; Basingstoke; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Grandir UK seeks a visionary Head of Marketing to lead their marketing department. This role involves developing innovative campaigns, managing a talented team, and driving brand awareness in the early childhood education sector. The ideal candidate will have extensive experience in strategic marketing and a passion for inspiring young minds.

Benefits

Cash bonus for referrals

Generous childcare discount

31 days annual leave including bank holidays

Wellbeing Day

Employee benefits portal

24/7 remote GP appointments

Cashback on medical procedures

Recognition for staff dedication

Qualifications

• 5+ years of senior marketing experience in Early Years or service-driven industries.
• Proven success in lead generation campaigns.
• Expertise in digital/traditional marketing tools.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Lead and manage the marketing team.
• Create and execute impactful lead generation campaigns.

Skills

Leadership

Strategic Marketing

Data Analytics

Project Management

Communication

Education

Marketing Degree

Tools

CRM Platforms

Job description

Our brilliant Marketing Department is looking for a visionary new Head to lead the way.

Are you an ambitious, strategic marketing leader with a passion for early childhood education?

At Grandir UK, we’re seeking a Head of Marketing to drive our brand forward and shape the future of our growing nursery group. This is an exciting opportunity to lead a talented marketing team, develop innovative campaigns, and connect families with our mission of inspiring young minds. If you thrive in a fast-paced environment and want to make a meaningful impact, we want to hear from you.

Join us and enjoy a host of attractive benefits including:

• Recommend friends and family to work for us and be rewarded with a cash bonus
• Generous discount on childcare
• Total 31 days annual leave including bank holidays (FTE) - with an extra 3 days over Christmas
• ‘Wellbeing Day’ – an additional day off for you
• Access to an employee benefits portal with discounts at online stores and cashback offers
• 24/7 remote GP appointments
• Cashback on medical procedures such as dental care and physiotherapy
• Recognition for staff dedication during 'May' with special appreciation
• Working for a 'Great Place To Work' certified organization
• Hybrid working from our Basingstoke Support Office

Key Responsibilities:

Strategy & Leadership

• Develop and implement a comprehensive marketing strategy aligned with business goals, focusing on generating qualified leads.
• Lead and manage the marketing team, fostering innovation and high performance.
• Define and monitor KPIs to measure effectiveness, ROI, and budget utilization.
• Stay ahead of industry trends, competitor activities, and emerging marketing technologies.

Lead Generation

• Create and execute impactful lead generation campaigns across digital and traditional channels to increase nursery enrollment.
• Optimize marketing funnels and customer journeys to improve conversion rates and reduce costs per acquisition.
• Leverage data analytics and marketing automation to segment audiences and personalize campaigns.

Promotion & Campaigns

• Manage promotional campaigns supporting sales, product launches, and seasonal events.
• Collaborate with internal teams on marketing content and assets.
• Manage media planning and digital advertising spend to maximize ROI.
• Coordinate local marketing initiatives while maintaining group-wide brand consistency.

Brand Awareness & Positioning

• Build and safeguard the brand’s reputation, voice, and visual identity across all channels.
• Oversee PR, social media, community engagement, and reputation management.
• Conduct market research and competitor analysis to inform messaging strategies.

Data, Reporting & Insights

• Set and track KPIs, producing performance reports for leadership.
• Use insights to refine campaigns and strategies continually.
• Stay informed on childcare sector trends and parent expectations.

About you:

To excel, you should meet the following criteria:

• 5+ years of senior marketing experience, ideally in Early Years, education, healthcare, or service-driven multi-site industries
• Experience scaling marketing efforts across multiple locations
• Proven success in lead generation campaigns achieving enrollment growth
• Expertise in digital/traditional marketing tools and CRM platforms
• Strong creative, analytical, and performance-driven skills
• Excellent project management, communication, and leadership abilities
• Committed to inclusive marketing practices reflecting family diversity

We are proud to be a 'Great Place To Work' and are dedicated to creating a positive environment for our employees. Our mission is to deliver high-quality childcare and education, fostering children's growth into happy, healthy, and intelligent individuals. Our teams are central to this effort.

Grandir UK is committed to safeguarding children and young people. An enhanced DBS check will be required for this role.

We are an equal opportunity employer, selecting staff based on merit regardless of age, disability, gender reassignment, marriage & civil partnership, race, sex, sexual orientation, religion, or belief.

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