Head of Learner Marketing and Recruitment

Imperial Enterprise; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

43 days annual leave

Generous pension

Flexible working

Cycle-to-work

Season ticket loan

Job summary

Imperial Lifelong Learning is seeking an experienced Head of Learner Marketing and Recruitment to lead the marketing and learner recruitment activity across a rapidly growing portfolio of lifelong learning programmes. You will translate strategic priorities into impactful campaigns, lead a team of senior marketers, and optimise the full learner journey to drive growth and enrolment.

Reporting to the Director, you will champion data-driven decision making, scale marketing capability, and

Qualifications

• Significant experience leading marketing and recruitment teams.
• Proven success delivering campaigns that drive qualified leads and growth.
• Experience managing budgets and resources for ROI.
• Strong stakeholder management across senior teams.
• EdTech or lifelong learning experience preferred.

Responsibilities

• Translate strategic priorities into integrated marketing and recruitment plans.
• Oversee performance across the full learner journey.
• Lead multi-channel marketing across digital, content, CRM, social, websites, events.
• Establish robust campaign planning, reporting and performance management.
• Champion a data-guided approach to marketing and analytics.
• Drive the adoption of marketing technology, automation and AI-enabled tools.
• Develop scalable marketing processes and governance.
• Lead, develop and inspire a team of senior marketing managers.
• Contribute as a senior leader within Lifelong Learning.

Skills

Leadership

Marketing strategy

Data-driven decision-making

Stakeholder management

Growth mindset

Tools

CRM software

Marketing automation tools

AI-enabled tools

Job description

Head of Learner Marketing and Recruitment

Do you know how to build marketing functions that deliver measurable growth? Are you passionate about creating exceptional learner journeys, leading high-performing teams and turning strategy into results?

Imperial Lifelong Learning is seeking an experienced Head of Learner Marketing and Recruitment to lead the delivery of marketing and learner recruitment activity across a rapidly growing portfolio of lifelong learning programmes.

Reporting to the Director of Learner Marketing and Recruitment, you will be responsible for translating strategic priorities into impactful marketing campaigns, recruitment activity and conversion strategies that drive learner growth. You will lead a team of senior marketing professionals, oversee performance across the full learner recruitment funnel, and play a key role in scaling the marketing capability required to support Imperial's ambitious growth plans.

This role is ideal for a commercially minded marketing leader who combines strong operational expertise with a passion for learner engagement, data-driven decision-making and continuous improvement. You will help shape how prospective learners discover, engage with and enrol onto Imperial's world-class lifelong learning programmes, ensuring every interaction delivers value and impact.

What you would be doing

• Translate strategic priorities into integrated marketing and recruitment plans that drive awareness, lead generation, application growth and enrolment.
• Oversee performance across the full learner journey, identifying opportunities to improve engagement, nurture, conversion and learner experience.
• Lead multi-channel marketing activity across digital marketing, content, CRM, social media, websites, PR, partnerships and events.
• Establish robust campaign planning, reporting and performance management frameworks that enable effective investment decisions and continuous optimisation.
• Champion a data-guided approach to marketing, embedding insight, audience intelligence and performance analytics into decision-making across the function.
• Drive the adoption of marketing technology, automation and AI-enabled tools that improve learner engagement, campaign effectiveness and operational efficiency.
• Develop scalable marketing processes, governance and ways of working that support sustainable growth across the portfolio.
• Lead, develop and inspire a team of senior marketing managers, creating a culture of accountability, collaboration, innovation and continuous improvement.
• Contribute as a senior leader within Lifelong Learning, supporting organisational projects

What we are looking for

• Significant experience leading marketing, recruitment, demand generation, customer acquisition or growth functions.
• Proven success delivering marketing strategies and campaigns that generate qualified leads, improve conversion and deliver measurable growth.
• Experience leading and developing high-performing teams within complex and fast-paced environments.
• Strong understanding of lead generation, digital marketing, CRM, customer journeys, performance marketing and marketing analytics.
• Experience using data, insight and audience intelligence to drive decision-making and optimise marketing performance.
• Demonstrable experience managing marketing budgets, priorities and resources to maximise impact and return on investment.
• Excellent stakeholder management and influencing skills, with the ability to build strong relationships across a diverse range of teams and seniority levels.
• Experience implementing new technologies, systems, processes or operating models that improve marketing capability, scalability and effectiveness.
• A customer-centric approach with a passion for creating exceptional learner experiences and delivering commercial outcomes.
• Experience in learner marketing, learner recruitment, and growth marketing.
• Experience working within EdTech environments, with an understanding of learner acquisition, conversion and engagement across the customer lifecycle.
• Understanding of skills transformation, professional learning or lifelong learning markets.
• Experience engaging employer, corporate and professional audiences through marketing activities.

What we can offer you

• Join an ambitious and rapidly growing Lifelong Learning department that is redefining how world-class education is delivered and experienced.
• The opportunity to shape and scale a high-performing marketing and recruitment function at one of the world's leading universities.
• A role with significant influence, autonomy and scope for innovation.
• The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
• Benefit from a sector-leading salary and remuneration package (including 43 days' annual leave and generous pension schemes).
• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
• Interest-free season ticket loan schemes for travel.
• Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.

Further information

At Imperial, we believe knowledge creates the greatest impact when it reaches the people who can use it. Imperial Lifelong Learning is building a world-class portfolio of educational experiences that help learners develop new capabilities, advance their careers and respond to an increasingly complex and fast-changing world. Through professional education, executive programmes, digital learning, summer schools and lifelong learning opportunities, we are creating new routes for learners to access Imperial's expertise and transform their potential.

This is a full-time, open-ended role based at the South Kensington Campus.

Attached documents are available under links. Clicking a document link will initialize its download.

Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above.

We reserve the right to close the advert before the stated closing date, should we receive a high volume of applications. It is therefore advisable that you submit your application as early as possible to avoid disappointment.

If you encounter any technical issues while applying online, please don't hesitate to email us at [e-mail]. We're here to help.

About Imperial

Welcome to Imperial, a global top-ten university where scientific imagination leads to world-changing impact.

Join us and be part of something bigger. From global health to climate change, AI to business leadership, here at Imperial we navigate some of the world’s toughest challenges. Whatever your role, your contribution will have a lasting impact.

As a member of our vibrant community of 22,000 students and 8,000 staff, you’ll collaborate with passionate minds across nine London campuses and a global network.

This is your chance to help shape the future. We hope you’ll join us at Imperial College London.

Our Culture

We work towards equality of opportunity, to eliminating discrimination, and to creating an inclusive working environment for all. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities. You can read more about our commitment on our web pages .

Proud signatory of the Armed Forces Covenant. We welcome applications from the Armed Forces community.

Our values are at the root of everything we do, and everyone in our community is expected to demonstrate respect, collaboration, excellence, integrity, and innovation.