Growth Lead

Agora Talent; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Benefits

Job summary

Agora Talent is partnering with a fast-scaling FMCG wellness company to hire a Growth Lead in London. You will own subscription retention and ARR growth with autonomy from day one, shaping CRM lifecycle and cross-channel strategies. The role blends data-driven marketing with product alignment to fuel scalable subscriber growth.

You’ll lead test-and-learn, optimize onboarding, and drive acquisition strategies while collaborating with product and marketing teams to maximise LTV and reduce churn.

Qualifications

• 5+ years hands-on retention and growth in a physical product DTC business.
• Experience with Shopify ecosystem and subscription engines is essential.
• Strong analytical mindset and data-driven approach.

Responsibilities

• Design and lead the test-and-learn framework to reduce churn and grow ARR.
• Identify real drivers of retention, loyalty, and repeat purchase.
• Oversee website optimisation and email/SMS to lift post-purchase retention and subscriber yield.
• Partner with product development, feeding retention data into upcoming launches.
• Build campaigns for re-acquisition and lifetime value.

Skills

Growth strategy

Retention marketing

Data-driven decisions

Education

Strong academic background

Tools

Shopify

Loop

Recharge

Skio

Klaviyo

Braze

Lifetimely

Job description

Role: Growth Lead Fast-Scaling FMCG Wellness Company

Package: Up to £90k basic + up to 30% bonus + benefits

Location: London (Hybrid working)

We are partnering with one of the UK's fastest-growing FMCG Wellness companies to find their next Growth Lead. Full commercial ownership of subscriber lifetime, with real autonomy from day one.

WHY THIS ROLE?

A global health tech scale-up that has taken serious share in a stagnant multi-billion pound industry by pairing strong product engineering with data-led performance marketing. They're growing fast and retention is now the lever that matters most.

WHAT'S THE OPPORTUNITY?

For the first 3–6 months you'll own subscription optimisation, churn mitigation, and the ARR growth framework outright. From there the remit widens - CRM lifecycle architecture, closer integration with product development, and cross-channel acquisition strategy. You'll be building the structures out, a great chance for visbility within a fast-growing business.

WHAT WILL YOU BE DOING?

• Design and lead the test-and-learn framework that reduces cohort churn and grows global ARR
• Dig beneath vanity metrics to find the real drivers of retention, loyalty, and repeat purchase
• Oversee the website optimisation and email/SMS teams to lift post-purchase retention and subscriber yield
• Partner with product development, feeding retention data and customer insight into upcoming product and refill launches
• Build seasonal and BAU commercial campaigns aimed at re-acquisition and lifetime value

WHO YOU ARE

• 5+ years hands-on retention and growth experience in a physical product DTC business, ideally from health, wellness, or consumer tech - somewhere data rigour beats pure brand play
• Fluent in the Shopify ecosystem, subscription engines (Loop, Recharge, Skio), and CRM/lifecycle suites (Klaviyo, Braze, Lifetimely)
• You understand the economic interplay between acquisition cost and true, non-vanity LTV
• Strong academic background
• Self-directed. You are a self-starter who is also a team player and gets things done.
• Intro call with Emma at Agora Talent
• Meet the Director of Growth
• Case study and meet the wider team

Package: Up to £90k basic + up to 30% bonus + benefits

Diversity & Inclusion

We're committed to building a diverse and inclusive environment where every voice is heard. We welcome applications from individuals of all backgrounds, experiences, and identities - high-performing teams thrive on different perspectives.