Head of Growth

So Energy; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading energy supplier seeks a Head of Growth to enhance sales and retention strategies while managing a dynamic marketing team. This high-profile position requires proven leadership and commercial skills to drive growth across various channels while fostering a collaborative and inclusive workplace culture.

Benefits

Personalised Learning and Development Budget

Hybrid working hours

25 Holiday Days + local bank holidays

Mental Healthcare support

Enhanced Family Leave

3 So Giving Days

Religious Celebrations Leave

1 Birthday Day

Qualifications

• Motivated and commercially minded leader with experience in B2C.
• Proven track record in multi-channel strategies.
• Effective in managing performance and coaching managers.

Responsibilities

• Lead and manage the growth marketing team, ensuring high performance.
• Define metrics and KPIs, analyze performance against targets.
• Build productive relationships and effective working with partners.

Skills

Growth Marketing

Leadership

Data Analysis

Commercial Strategy

Education

Degree in Marketing or related field

Job description

Please note we are not able to facilitate Visa or Relocation Sponsorship at present or in the future and therefore can only accept UK based applications from candidates who are able to commute to HQ in London, Chiswick twice per week.

London, Hybrid

Our Perks

Values-driven culture – we’re really proud of our culture.

Drive your own experience

• Personalised Learning and Development Budget
• Hybrid working hours – Each team has their own Smart Working Charter that empowers you to do your work in the best way you can
• Technology – Your choice of Mac or Windows

Empowering you to be your most authentic self

• 25 Holiday Days + your local bank holidays
• 1 Birthday day – it only happens once a year!
• 3 So Giving Days - spend these days giving back to your chosen cause
• Religious Celebrations Leave
• Mental Healthcare – Sessions with Unmind
• Enhanced Family Leave

So Energy

Who we are

So Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 300,000 customers and over 450 Energists (what we call our people). But we’re not done. We’re on the road to a net zero future, and thanks to our partnership with ESB, we’re well on the way. We’re customer-centric, tech-led, and passionate about sustainability.

We want to do the best we can for our customers, each other, and our planet, so we’ve created a workplace that's encouraging, supportive, and offers the opportunity for growth. As a company, we live by six core values that guide everything we do:

• Clear
• Honest
• Ambitious
• Inquisitive
• Caring
• Sustainable

The Role

Head of Growth at SO ENERGY

Reporting into our Marketing Director Michael Campbell, we’re looking for a Head of Growth to join the team.

The Head of Growth will develop and implement sales and retention strategies to deliver ambitious commercial targets across an evolving range of energy, solar and EV propositions.

You will be responsible for leading the growth marketing team and overseeing performance across email and CRM, price comparison websites, telephony, direct response advertising, affiliates, referrals, partnerships and specialist sales brokers.

You will bring a proactive and solution-oriented approach, working with colleagues, external partners and agencies to ensure effective collaboration. You will be confident using data, customer insight and experience to prioritise initiatives based on impact.

This is a high-profile position requiring effective leadership skills, broad commercial and marketing experience and the ability to deliver ambitious sales and retention targets in a scale-up environment.

What you’ll be getting up to:

• Build and execute a growth strategy aligned to business goals to improve sales, retention and customer lifetime value.

• Lead and manage the growth marketing team, supporting and nurturing their development while ensuring high performance.

• Define relevant metrics and KPIs, analyse performance and establish reporting to demonstrate progress against targets.

• Manage sales and retention budgets, with robust processes to allocate and track spend and ensure return on investment.

• Instil a commercial focus within the team, prioritising delivery against targets and finding tactical solutions to secure growth.

• Build productive relationships and effective ways of working with external sales partners, agencies, PCWs and affiliates.

• Accelerate growth by identifying new sales channels, overseeing robust tests and scaling up based on performance.

• Ensure an integrated and customer-centric approach to creative and messaging, in close collaboration with Brand.

• Oversee customer marketing including email and CRM, to increase engagement, retention and customer lifetime value.

• Co-lead cross-functional teams with product, tech and propositions leads to deliver shared commercial initiatives.

• Proactively contribute to Marketing Leadership and So Leaders to build a strong culture and effective ways of working.

• Oversee effective regulatory and risk management processes.

• Support the Marketing Director on team development, strategic initiatives and business development projects as required

This role will be a great fit if:

• Motivated and commercially minded marketing leader experienced in driving growth for a scaling B2C business.

• Proven track record of increasing sales by developing and implementing successful multi-channel strategies.

• Experienced in delivering successful initiatives to improve retention and customer lifetime value.

• An effective people leader, confident in managing performance and coaching managers to reach their potential.

• Broad channel experience including email and CRM, direct marketing, advertising, sales partnerships and affiliates.

• Capable of working effectively in cross-functional teams alongside product, tech, data and other functions

Research shows that some people are less likely to apply for a role unless they are 100% qualified. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related, tell us about your journey, and about what you learnt.

So, if this role excites you, don’t let our role description hold you back, get applying!

Hiring Process

1. Talent Screen
2. Technical Interview
3. Leadership Interview

Support – If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best – please let us know so we can talk about how we can best support you and make any adjustments that may be needed.

Our Values

We look for people who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals.

Clear - The energy industry can be pretty complex so we strive to provide clear communication to our customers and colleagues

Honest - Transparency is key, Whether that's providing clear bills to our customers or trusting our staff to do the right thing.

Ambitious - All of us are ambitious about the future of So Energy and what we can contribute to it.

Inquisitive - We are also questioning the Status Quo to see if there is a better way to do things for our customers

Caring - We care about the work we are doing, our customers and our colleagues
Sustainable - As a renewable energy company we are providing sustainable products but we also care about sustainable careers. That's why learning and continuous development is so important to us.

Diversity, Equity, Inclusion & Belonging

At So Energy, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at SoEnergy. We strive to embed it not just into our values but throughout our entire culture.