Head of Growth - New Brand

Eucalyptus; London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

Eucalyptus is searching for a Head of Growth to lead its marketing strategy and drive growth across digital healthcare offerings. This pivotal role involves developing customer acquisition strategies and optimizing the marketing funnel, empowering patients through innovative healthcare solutions. The position offers an opportunity to shape a category-defining brand and make a substantial impact on patient lives while working at a fast-growing company committed to healthcare transformation.

Benefits

Employee options program

Monthly wellness allowance

Yearly personal development budget

25 days holiday + bank holidays

Enhanced parental leave policy

Social events and team activities

Tech equipment, including MacBook

Qualifications

• 7+ years of experience in growth, performance, or digital marketing.
• Experience scaling channels such as Meta, Google, and TikTok.
• Fluency in marketing analytics and outcome-driven strategies.

Responsibilities

• Lead customer acquisition and growth strategy.
• Run and scale paid marketing channels.
• Optimize the conversion and retention funnel.

Skills

Growth Strategy

Performance Marketing

Optimisation

Creative thinking

Data Analysis

Cross-functional collaboration

Education

University degree

Job description

More than 1 billion people globally live with obesity, a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind Juniper , one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change increases the likelihood of our patients losing significant weight during their treatment with Juniper by four times.

Since launching, we’ve grown fast to support millions of patients. In the last 12 months:

• We grew the size of our patient base by 10x in the UK, received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 50 to 200.
• Globally, we grew revenue by >120% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe, Uber and Airbnb.

What’s next?

In 2025, we are charting the path to support hundreds of thousands of patients while launching into new conditions, demographics, and geographies as we move towards our vision of creating a preventive healthcare ecosystem.

We’re building the world’s largest international digital healthcare company. This will be highly challenging and very rewarding, as well as the adventure of a lifetime, working with the best operators you will ever encounter.

If that gets you excited, let’s talk!

About The Role

We’re building a bold new brand to transform how people in the UK access and experience healthcare, from diagnosis to treatment. Sitting at the intersection of clinical care, digital experience, and behaviour change, we’re looking for an entrepreneurial, mission-driven Head of Growth to drive growth across every touchpoint.

This is a high-impact, high-ownership role. As part of the founding team, you’ll lead customer acquisition, build a scalable marketing engine, and shape how our brand shows up—from first impression to conversion.

What You’ll Do

• Lead our growth strategy. Connect GTM, brand, performance, and owned channels and partnerships to deliver high growth across new offerings
• Run and scale paid channels. Lead performance marketing across search, social, and affiliate—testing fast and doubling down on what works.
• Optimise the full funnel. Improve conversion, LTV, and ROI across landing pages, onboarding, and retention loops.
• Build the growth engine. Establish systems for tracking, attribution, campaign ops, and analytics to support scale.
• Lead cross-functional execution. Collaborate with product, design, and content to deliver bold, high-converting creative—and grow a best-in-class team.

About You

Skills & Experience

• Full-funnel growth expertise: You bring 7+ years of experience across growth, performance, or digital marketing—ideally in a high-growth startup or direct-to-consumer environment. You understand how to unlock and sustain traction across the entire user journey.
• Paid media operator with strong channel depth: You've scaled performance channels like Meta, Google, and TikTok, and know how to balance efficiency with long-term brand and business growth.
• Obsessed with optimisation: You’ve owned the full funnel, from landing page conversion and onboarding flows to CRM and reactivation. You know how to identify drop-offs and drive meaningful uplift across the stack.
• Creative and commercially minded: You can brief, shape, and sharpen creative that converts. You care about storytelling and craft, but know how to tie it back to outcomes and ROI.
• Data-savvy and outcome-driven: You’re fluent in marketing analytics, attribution models, and cohort data. You use insights to inform smart decisions, drive growth, and communicate what’s working (and what’s not).
• Nice to have - Builder of growth engines: You've played a key role in building or maturing growth functions—whether starting from scratch or helping a team scale through a critical inflection point.
• You thrive in ambiguity and move fast: You’re energised by the unknown, not paralysed by it. You bias toward action, adapt quickly, and focus on outcomes over process.
• You act like an owner: You take full responsibility for results, care deeply about the quality of your work, and hold yourself to a high standard—even when no one’s watching.
• You balance precision and pace: You know when to optimise for speed and when to zoom in on the details. You can switch gears fluidly depending on the problem in front of you.
• Relentlessly curious and always learning: You seek out patterns, dive into the why, and iterate fast. You're constantly testing, learning, and refining your approach.
• Bonus points: You’ve worked in healthcare, subscriptions, or other high-consideration, regulated, or trust-based consumer markets.

Why This Role Is Exciting

• Build the growth engine of a category-defining brand - your work will directly shape how fast and far we scale
• See your impact in real time - on patient lives, business metrics, and brand momentum.
• Join a founding team with big ambition and move at startup speed - perfect for accelerating your career.

So, why join Eucalyptus?

• Make real impact, fast- We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career- Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do- Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our teamhere or check us out on Instagram @euc.alypt.us

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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