Head of Events

KERB; Birmingham; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Discount off KERB food & drink

25 days holiday

Private Medical Insurance

Cycle To Work

Season ticket loan

Job summary

KERB is hiring a Head of Events to oversee its Midlands portfolio, including NEC Birmingham, Aston Villa and Birmingham City venues. This senior role focuses on portfolio oversight, client relationships and business growth, while aligning with Venue Operations Managers to ensure exceptional delivery across all events.

You will drive revenue through new business development, partnerships and innovative hospitality solutions, leading regional teams and maintaining high standards across sites in

Qualifications

• Proven experience in a senior operations, account management, or business development role within hospitality, events, or food & drink.
• Strong commercial awareness, with experience managing budgets and delivering revenue growth.
• Track record of successfully managing multiple sites, venues, or client accounts.
• Excellent relationship-building skills, with the ability to influence and engage a wide range of stakeholders.
• A strategic and solutions-focused mindset, with strong decision-making abilities.
• Proven leadership experience, with a passion for developing and motivating high-performing teams.
• Outstanding communication, presentation, and negotiation skills.
• A hands-on understanding of event operations and food & beverage environments.
• Flexibility to travel regularly across the Midlands and support events as required.

Responsibilities

• Lead KERB's Midlands portfolio, acting as the senior representative across venues, clients, and partners.
• Own site P&Ls, budgets, and commercial performance, ensuring revenue and profitability targets are met.
• Build and maintain strong client and venue relationships to drive satisfaction, retention, and growth.
• Support and develop Operations Managers to deliver exceptional events and hospitality experiences.
• Identify and secure new business opportunities, partnerships, and venue growth across the region.
• Collaborate with Commercial and Operations teams to maximise revenue and improve performance.
• Ensure operational excellence, compliance, and consistent standards across all sites.
• Drive continuous improvement across event delivery, trader experience, and operational processes.
• Lead, coach, and inspire regional teams, fostering a high-performance and inclusive culture.
• Set and monitor KPIs, reporting on regional performance and supporting strategic business objectives.

Skills

Senior leadership

Account management

Business development

Budget management

Stakeholder management

Relationship building

Strategic thinking

Event operations

Travel readiness

Tools

EPOS systems

Good Till

Job description

Application Deadline: 2 October 2026

Department: Operations

Location: West Midlands

Compensation: £50,000 / year

Description

As KERB continues to expand its Midlands portfolio, we are seeking a Head of Events to oversee our flagship venues – NEC Birmingham, Aston Villa & Birmingham City

This is a senior, strategic role, focusing on portfolio oversight, client relationship management, and business growth. You will work closely with Venue Operations Managers and Coordinators to ensure exceptional delivery across all events, while also identifying new opportunities to expand KERB’s presence in the region.

You will act as the key point of contact for venue partners and corporate clients, ensuring their needs are met and relationships are strengthened. You’ll also drive revenue growth through new business development, partnership expansion, and innovative hospitality solutions.

This is a high-impact role for an experienced leader with a strong commercial mindset, excellent stakeholder management skills, and a passion for the food and hospitality industry.

What you'll be doing

• Lead KERB's Midlands portfolio, acting as the senior representative across venues, clients, and partners.
• Own site P&Ls, budgets, and commercial performance, ensuring revenue and profitability targets are met.
• Build and maintain strong client and venue relationships to drive satisfaction, retention, and growth.
• Support and develop Operations Managers to deliver exceptional events and hospitality experiences.
• Identify and secure new business opportunities, partnerships, and venue growth across the region.
• Collaborate with Commercial and Operations teams to maximise revenue and improve performance.
• Ensure operational excellence, compliance, and consistent standards across all sites.
• Drive continuous improvement across event delivery, trader experience, and operational processes.
• Lead, coach, and inspire regional teams, fostering a high-performance and inclusive culture.
• Set and monitor KPIs, reporting on regional performance and supporting strategic business objectives.

What you'll bring to KERB

• Proven experience in a senior operations, account management, or business development role within hospitality, events, or food & drink.
• Strong commercial awareness, with experience managing budgets and delivering revenue growth.
• A track record of successfully managing multiple sites, venues, or client accounts.
• Excellent relationship-building skills, with the ability to influence and engage a wide range of stakeholders.
• A strategic and solutions-focused mindset, with strong decision-making abilities.
• Proven leadership experience, with a passion for developing and motivating high-performing teams.
• Outstanding communication, presentation, and negotiation skills.
• A hands-on understanding of event operations and food & beverage environments.
• Flexibility to travel regularly across the Midlands and support events as required.

Desired but not essential

• Experience working with independent food traders, street food markets, or similar concepts.
• Knowledge of stadia, exhibitions, or large-scale live event operations.
• Familiarity with EPOS systems, particularly Good Till.

What you'll get by joining KERB

• Generous discount off all KERB food & drink
• 25 days holiday (excluding bank holidays) + birthday day off
• Private Medical Insurance (Medicash)
• ClassPass
• Employee Assistance Program (EAP)
• Cycle To Work scheme
• Annual season ticket loan
• Enhanced maternity / paternity / adoption leave after 2 years
• Disability Confident employer
• Best Companies accredited employer