Head of Events

KERB Food Ltd

Birmingham

On-site

GBP 45,000 - 55,000

Full time

14 days+

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Benefits offered by this job

Discount off all KERB food & drink

25 days holiday + birthday day off

Private Medical Insurance

Cycle To Work scheme

Annual season ticket loan

EAP

Job summary

KERB Food Ltd is seeking a Head of Events to oversee the Midlands venues (NEC Birmingham, Aston Villa, Birmingham City). This senior role focuses on portfolio oversight, client relationships, and growth, with responsibility for site P&Ls and strategic revenue initiatives.

You will lead regional teams, drive new business, and ensure exceptional hospitality and event delivery across venues, while expanding KERB’s regional presence.

Qualifications

Senior-level operations or business development experience in hospitality, events, or food & beverage.
Experience managing budgets and driving revenue growth across multiple sites or accounts.
Strong relationship-building, strategic thinking, and leadership capabilities.

Responsibilities

Lead Midlands portfolio as senior representative across venues, clients, and partners.
Own site P&Ls, budgets, and commercial performance to meet revenue targets.
Build and maintain client and venue relationships to drive growth and retention.
Develop Operations Managers to deliver exceptional events and hospitality experiences.
Identify and secure new business opportunities and partnerships.
Collaborate with Commercial and Operations teams to maximise revenue and improve performance.
Ensure operational excellence, compliance, and consistent standards across sites.
Drive continuous improvement in event delivery and trader experience.
Lead, coach, and inspire regional teams with a high-performance culture.
Set and monitor KPIs and report regional performance to support strategic objectives.

Skills

Senior operations

Account management

Business development

Budget management

Revenue growth

Stakeholder management

Leadership

Communication

Negotiation

Food & beverage

Willingness to travel

Tools

EPOS Good Till

Job description

Head of Events

Application Deadline: 2 October 2026

Department: Operations

Employment Type: Permanent - Full Time

Location: West Midlands

Reporting To: Tom Moffat

Compensation: £50,000 / year

Description

As KERB continues to expand its Midlands portfolio, we are seeking a Head of Events to oversee our flagship venues – NEC Birmingham, Aston Villa & Birmingham City. This is a senior, strategic role, focusing on portfolio oversight, client relationship management, and business growth. You will work closely with Venue Operations Managers and Coordinators to ensure exceptional delivery across all events, while also identifying new opportunities to expand KERB’s presence in the region.

You will act as the key point of contact for venue partners and corporate clients, ensuring their needs are met and relationships are strengthened. You’ll also drive revenue growth through new business development, partnership expansion, and innovative hospitality solutions.

This is a high-impact role for an experienced leader with a strong commercial mindset, excellent stakeholder management skills, and a passion for the food and hospitality industry.

What you'll be doing

Lead KERB's Midlands portfolio, acting as the senior representative across venues, clients, and partners.
Own site P&Ls, budgets, and commercial performance, ensuring revenue and profitability targets are met.
Build and maintain strong client and venue relationships to drive satisfaction, retention, and growth.
Support and develop Operations Managers to deliver exceptional events and hospitality experiences.
Identify and secure new business opportunities, partnerships, and venue growth across the region.
Collaborate with Commercial and Operations teams to maximise revenue and improve performance.
Ensure operational excellence, compliance, and consistent standards across all sites.
Drive continuous improvement across event delivery, trader experience, and operational processes.
Lead, coach, and inspire regional teams, fostering a high-performance and inclusive culture.
Set and monitor KPIs, reporting on regional performance and supporting strategic business objectives.

What you'll bring to KERB

Proven experience in a senior operations, account management, or business development role within hospitality, events, or food & drink.
Strong commercial awareness, with experience managing budgets and delivering revenue growth.A track record of successfully managing multiple sites, venues, or client accounts.
Excellent relationship-building skills, with the ability to influence and engage a wide range of stakeholders.
A strategic and solutions-focused mindset, with strong decision-making abilities.
Proven leadership experience, with a passion for developing and motivating high-performing teams.
Outstanding communication, presentation, and negotiation skills.
A hands-on understanding of event operations and food & beverage environments.
Flexibility to travel regularly across the Midlands and support events as required.

Desired but not essential

Experience working with independent food traders, street food markets, or similar concepts.
Knowledge of stadia, exhibitions, or large-scale live event operations.
Familiarity with EPOS systems, particularly Good Till.

What you'll get by joining KERB