Head of Event Sales

WSH Group; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Free lunch on shift

Free tea and coffee

Monthly allowance for Benugo locations

Competitive rate

Life Assurance

Enhanced maternity/paternity leave pay

Company sick leave

Annual leave

Job summary

Events by Benugo is seeking a Head of Event Sales to drive group-wide sales performance and maximise event revenue across the portfolio. The role covers private dining, celebrations, corporate events, venue hires and external catering, with a 45-hour week and full-time pattern across the UK.

Reporting to the leadership team, you will build a robust sales strategy, work closely with venues and operations, and develop key client partnerships to secure high-value contracts and grow revenue across

Qualifications

• Senior sales leadership in events, catering, or luxury experiences.
• Exceptional negotiation, influencing, and relationship management to secure high‑value contracts.
• Data-driven with ability to analyse sales performance, pipeline and trends.

Responsibilities

• Develop and deliver a robust sales strategy to grow revenue.
• Work with venue and operations teams to align delivery.
• Ensure every event is professionally managed from enquiry to delivery.
• Build and maintain relationships with key clients, agencies, and organisers.
• Identify new business opportunities and expand partnerships.
• Implement efficient sales processes to improve conversion and team performance.
• Lead and motivate high-performing sales teams with a growth focus.

Skills

Sales leadership

Strategic sales

Negotiation

Key account management

Data-driven

Market analysis

Revenue growth

Collaboration with marketing

Tools

CRM software

Job description

• Salaried Working Pattern: Full-time 5 Days Out of 7

Company Description

Events by Benugo is a specialist events and hospitality brand that is independently led, yet grounded in the quality and creativity that define the Benugo brand. Our portfolio includes some of the most iconic locations across the UK, located in London, Edinburgh, Glasgow, and Manchester, and we deliver events in world-leading museums and heritage locations, as well as outdoor settings and corporate offices. We invest in our people and strive for excellence in every event we deliver.

Find out more about us at www.benugo.com

Job Description

The Head of Event Sales is a crucial leadership role within Events by Benugo, responsible for driving group-wide sales performance and maximising event revenue across the portfolio. This includes private dining, celebrations, corporate events, exclusive venue hires, and growing the brand's external catering operations.

Hours: 45 hours

Responsibilities

• Accountable for developing and delivering a robust sales strategy that supports business growth while ensuring exceptional client experiences.
• Working in close partnership with venue and operational teams.
• ensures that every event is professionally managed from enquiry through to delivery.
• Building and maintaining strong relationships with key clients, event agencies, and organisers.
• Identifying new business opportunities while expanding existing partnerships.
• Implement efficient sales processes to drive conversion and the performance of the sales teams.
• A commercial mindset and hands-on engagement.

Qualifications

• Passionate about identifying new revenue streams.
• Proven success in a senior sales leadership role, ideally within the events, catering, or luxury experience sectors.
• Exceptional negotiation, influencing, and relationship management skills, with a proven ability to secure high-value contracts and develop long-term client partnerships.
• Data-driven and commercially focused, with the ability to analyse sales performance, pipeline activity, and market trends.
• Proven track record of exceeding sales targets, winning new business, and growing revenues across multiple venues and service offerings.
• Skilled in building and maintaining relationships with corporate clients, event agencies, venue finders, and key industry stakeholders to drive repeat and incremental business.
• Strong commercial acumen, with the ability to identify market opportunities, develop high-impact sales strategies, and convert opportunities into profitable business.
• Inspirational leader with a proven ability to build, develop, and motivate high-performing sales teams, creating a culture of growth, accountability, and results.
• Collaborative approach, with experience working closely alongside marketing teams to develop campaigns, generate leads, and maximise conversion opportunities.
• Experience operating in a highly competitive environment, with a proactive and results-driven approach to business development, market expansion, and revenue generation.

Additional Information

Benugo has built a culture of inclusivity & progression for all employees. Not only have we retained our family-feel culture, but we also offer a range of benefits including:

• Free lunch on shift
• Free tea and coffee at any Benugo location
• A monthly allowance to use at any Benugo location
• Competitive rate
• Life Assurance
• Enhanced maternity and paternity leave pay for when your family is growing
• Company sick leave
• Company annual leave
• Opportunity to develop and further your career within a fast growing an exciting company with a very prestigious list of clients
• Employee discounts at several retailers (via Perkbox app) & fitness providers
• Access to our Employee Assistance Programme & our trained Mental Health First Aiders