Associate Director - Analytics & Strategic Insight

Golin Ketchum; Greater London; Presencial; GBP 90.000 - 140.000; Jornada completa

Descripción de la vacante

Golin Ketchum in London seeks an experienced Associate Director/Director, Analytics & Strategic Insight to lead measurement, storytelling and strategic insight for global clients.

You will turn complex data into practical recommendations, oversee dashboards, and collaborate with strategists, creatives and technologists to evolve our analytics offering.

Formación

• Strong proficiency across social listening, media insights and AI research.
• Deep understanding of analytics platforms, methods and use cases.
• Track record designing measurement frameworks beyond vanity metrics.
• Analytical judgement and ability to tell clear through-lines in data.

Responsabilidades

• Lead development of measurement strategies and performance frameworks for campaigns and global client relationships.
• Design measurement models linking activity to audience, brand and business outcomes.
• Hands-on work across platforms like Talkwalker, Meltwater, Semrush and Power BI.
• Build dashboards and reporting that consolidate data from multiple sources and markets.
• Present findings to senior clients with clear storytelling and impact.
• Shape analytics offer and identify opportunities to grow client business.

Conocimientos

Social listening

Media intelligence

AI research

Data visualization

Storytelling

Strategic insight

Client relationships

Analytics platforms

Herramientas

Power BI

Talkwalker

Meltwater

Semrush

Profound

Claude

Descripción del empleo

Job Description

Associate Director/Director, Analytics & Strategic Insight

A senior analytics and insight leader, motivated by helping unlock opportunity via an increased understanding the role earned plays in affecting outcomes and how by identifying the most compelling audience insights, you are able to harness this potential.

This is a hands-on role for someone who knows how modern analytics tools work, understands what they can and cannot tell us, and can design sophisticated measurement approaches. You’ll be able to turn complex findings into clear strategic insights, compelling stories and practical recommendations.

You’ll lead primarily through projects, client relationships and influence across the business. Based in London but global in outlook, you’ll work across core client accounts, helping to grow our analytics and insight offer.

Agency

Golin Ketchum

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

What You’ll Do

• Lead the development of measurement strategies and performance frameworks across campaigns, always-on programmes and global client relationships.
• Design sophisticated measurement models that connect communications activity with meaningful audience, brand and business outcomes.
• Work hands-on across platforms including Talkwalker, Meltwater, Semrush, Profound, Claude, Power BI and other emerging social listening, search, AI and analytics tools.
• Understand how data is collected, structured and analysed, ensuring that methodologies are robust, transparent and right for the question being answered.
• Build and oversee dashboards and reporting systems that bring together data from multiple sources and markets in a clear, current and genuinely useful way.
• Conduct analysis directly, while drawing on the wider team for specialist data science, technical builds and more complex analytical work.
• Interrogate findings to uncover patterns, anomalies, emerging trends and unexpected connections that others may miss.
• Turn analysis into actionable strategic insight, helping clients make better communications, marketing and business decisions.
• Create reports and presentations that are sharp, compelling and honest about what the evidence does and does not show. You should be proficient in storytelling and making information meaningful.
• Present complex findings confidently to senior clients, making technical subjects accessible without oversimplifying them. This includes being able to present data in a way that sells it to clients (note: ppt is our most used presentation tool).
• Lead multidisciplinary project teams and bring together strategists, analysts, creatives, client teams and technical specialists around a clear objective.
• Build trusted senior client relationships, becoming the person they turn to when they need clarity, evidence and a stronger point of view.
• Help shape and evolve our analytics offer, exploring new tools, methodologies and applications of AI.
• Drive commercial growth by identifying unmet client needs, developing new propositions, contributing to pitches and expanding existing relationships.

What You’ll Bring

• Strong practical proficiency across social listening, media intelligence, search analysis, AI research and data visualisation platforms.
• A strong understanding of how analytics platforms work, including their methodologies, strengths, limitations and appropriate use cases.
• A track record of designing sophisticated measurement frameworks that go beyond outputs and vanity metrics.
• Strong analytical judgement: you know when the evidence is meaningful, when it needs further interrogation and when it does not support the conclusion being drawn.
• A storyteller’s instinct for finding the clear and compelling through-line within complex or messy information.
• A strong understanding of communications and marketing, and how insight can improve strategy, creative work and performance.
• Confidence presenting to senior audiences and creating PowerPoint that lands, helping a room understand what matters.
• Commercial instinct and experience identifying opportunities, shaping propositions and helping to win or grow client business.
• A collaborative mindset: comfortable owning the thinking while recognising when specialist technical expertise will make the work stronger.
• Curiosity, intellectual rigour and a desire to keep learning as tools, platforms and methods evolve.

What Success Looks Like

You will make analytics more central to how Golin Ketchum works, moving clients beyond retrospective reporting towards evidence that actively improves decisions.

You’ll raise the quality and sophistication of our measurement, strengthen confidence in our methodologies and turn complex data into insights that clients value, trust and act upon.

You’ll also build influential client relationships and create commercial opportunities by showing how better analytics can solve bigger communications and business challenges.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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