Growth Analytics Lead - MMM/Measurement

Hearts & Science; Greater London; On-site; GBP 90,000 - 125,000; Full time

Job summary

Hearts & Science in London is seeking a Growth Analytics Lead to drive analytics strategy across client engagements, reporting to the Head of Data. You will oversee growth analytics initiatives, manage projects and a team, and provide commercial oversight of forecasts and targets.

The role requires deep knowledge of marketing analytics, MMM, experimentation and brand equity modelling, with a track record of delivering actionable insights that influence client investment decisions.

Responsibilities

• Leading senior client relationships and advising on measurement to maximise investment impact.
• Applying measurement frameworks (MMM, experimentation) in client engagements.
• Managing analytics projects across stakeholders to exceed expectations.
• Identifying upsell opportunities for analytics solutions and closing deals.
• Developing the analytics and effectiveness proposition and evangelising it internally.
• Leading a team of growth analytics directors and driving development and motivation.
• Representing analytics in new business pitches and addressing senior-level questions.
• Contributing to the agency's senior leadership with behaviours and initiatives.

Job description

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and AI

Job Description

About the Role

The role: Growth Analytics Lead (reports to Head of Data)

Growth analytics at Hearts & Science plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth.

This role is to lead this function, with significant client and project management responsibilities as well as commercial oversight of financial targets and annual forecasting.

The successful candidate will be passionate about business consultancy and marketing analytics and have experience leading consultative teams on projects that deliver clear, impactful insights in a way that influence clients’ investment decisions.

If you are hungry for creating something new, making a mark, and contributing to the development of new solutions and analytics approaches as well as playing a leading role in new business pitches, this could be the role for you.

Responsibilities

• Leading senior client relationships, working consultatively with clients to help them understand and make the most of their measurement to understand the impact of their investments
• Regularly using experience of implementing measurement frameworks, MMM, experimentation and brand equity modelling in client engagements
• Managing specific effectiveness/analytics projects, navigating multiple stakeholders to deliver work that exceeds expectations
• Identifying opportunities to upsell OM & Hearts effectiveness & analytics solutions and using commercial acumen and negotiation skills to sell these into clients to meet a financial target
• Developing the agency proposition for analytics and effectiveness and evangelising internally, with clients and the industry
• Managing a team of growth analytics directors, overseeing their professional development and keeping them motivated and effective at meeting set targets
• Leading the analytics/effectiveness response in new business pitches, confident presenting in front of a senior audience and handling challenging questions
• As a member of the agency senior leadership team, act as a role model setting the example for behaviours, and contributing to agency initiatives
• Able to speak confidently at a top level about marketing analysis, data science, MMM and effectiveness theory, with a deeper background in at least one of those areas

About The Agency

Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

www.hearts-science.com

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/