Head of Ecommerce, TikTok LIVE Growth Lead

Zachary Daniels; Manchester; On-site; GBP 70,000 - 80,000; Full time

Job summary

Zachary Daniels in Greater Manchester is seeking a commercially driven Head of Ecommerce to own and scale TikTok LIVE trading, revenue and profitability.

You will lead a team of LIVE hosts and operations, set strategies, manage calendars and ensure high‑quality broadcasts that drive GMV and customer engagement.

This leadership role offers significant ownership of a fast‑growing channel within a fast-paced consumer business, with performance bonuses linked to commercial KPIs.

Qualifications

• Proven experience in ecommerce trading or digital trading leading revenue targets and KPI performance.
• Strong leadership and team development experience in a high-volume, commercial trading environment.
• Experience with TikTok Shop or LIVE shopping is highly advantageous.

Responsibilities

• Develop and own the TikTok LIVE trading strategy and KPIs.
• Manage LIVE trading calendar, launches, promotions and campaigns.
• Optimise product mix, pricing, merchandising, and stock to maximise sales and margin.
• Lead and coach a high-performing team of LIVE hosts and operations staff.
• Own dashboards and reporting on GMV, revenue, AOV and engagement.

Skills

Ecommerce trading

Digital trading

Team leadership

Stakeholder management

Data-driven decisions

Tools

TikTok Shop

Live shopping platforms

Job description

Zachary Daniels in Greater Manchester is seeking a commercially driven Head of Ecommerce to own and scale TikTok LIVE trading, revenue and profitability.

You will lead a team of LIVE hosts and operations, set strategies, manage calendars and ensure high‑quality broadcasts that drive GMV and customer engagement.

This leadership role offers significant ownership of a fast‑growing channel within a fast-paced consumer business, with performance bonuses linked to commercial KPIs.