EU LIVE Operations & Creator Programs Lead

TikTok Inc.; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

TikTok is seeking an experienced operations professional to support TikTok Shop's European LIVE business. You will manage seller/creator programs, education initiatives, and cross-team coordination to ensure timely policy rollout, resource configuration, and campaign execution.

Great communication with internal teams and external partners, plus strong data-driven decision-making, will help optimize LIVE sessions, GMV, and campaign participation during European campaigns and BAU periods.

Qualifications

• 3+ years of experience in e-commerce operations, seller/creator operations, or agency operations execution.
• Strong problem-solving skills, with the ability to proactively identify information gaps, execution risks, and priorities, and to handle multiple parallel projects during peak campaigns such as Black Friday.
• Clear communicator and proactive coordinator, able to work efficiently with internal teams as well as external sellers, creators, and agencies.
• Detail-oriented and responsible, able to accurately manage policy requirements, incentive configurations, and project timelines.
• Fluency in English is required, along with the ability to communicate effectively with local stakeholders across the Chinese markets. Candidates must therefore be fluent in Mandarin.

Responsibilities

• LIVE Policy Execution: Drive the rollout of LIVE incentive policies for sellers and creators, including policy communication, eligibility verification, resource submission and configuration, and progress tracking, so that all policies take effect accurately and on time during both mega-campaigns and BAU periods.
• Resource Configuration and Tracking: Based on approved plans, submit, configure, and verify resources such as coupons, traffic support, commission incentives, and ranking competitions. Maintain usage records and promptly identify configuration errors or execution deviations.
• Seller Lead Management: Collect, organize, and pre-screen leads for sellers and creators with LIVE potential. Maintain the lead database and work with account managers to follow up on seller outreach, onboarding, going live, and campaign participation.
• Performance Tracking and Basic Reviews: Use existing data to track LIVE sessions, GMV, campaign participation, and resource usage. Identify obvious anomalies and produce concise, actionable review findings and improvement recommendations.
• Cross-Team Collaboration and Process Optimization: Maintain project trackers, operating guides, and FAQs. Define timelines and owners, proactively drive action items, and document reusable execution processes and success stories.
• Education Program Operations: Run seller and creator education and growth programs end to end, including recruitment and registration, training scheduling, material preparation, course organization, participant follow-up, and program reviews. Respond promptly to seller, creator, and agency needs during European working hours.

Skills

e-commerce operations

problem solving

communication

English fluency

attention to detail

Mandarin

Tools

Excel

Job description

TikTok is seeking an experienced operations professional to support TikTok Shop's European LIVE business. You will manage seller/creator programs, education initiatives, and cross-team coordination to ensure timely policy rollout, resource configuration, and campaign execution.

Great communication with internal teams and external partners, plus strong data-driven decision-making, will help optimize LIVE sessions, GMV, and campaign participation during European campaigns and BAU periods.