Head of E-Commerce

CoCo Group

England

On-site

GBP 70,000 - 100,000

Full time

14 days+

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Job summary

A leading retail company is seeking a Head of E-commerce to drive commercial growth for direct-to-consumer brands. You will manage the online channel, oversee website performance, and implement strategies aligning with financial objectives. The ideal candidate possesses over 9 years of experience in eCommerce within the fashion industry, with a strong expertise in Shopify Plus and analytical tools.

Qualifications

9+ years’ experience as an E-Commerce Trading Manager, ideally in fashion.
Advanced experience across Shopify Plus and analytical data tools.
Proven commercial track record with a focus on customer understanding.

Responsibilities

Manage the brand site front-end and ensure optimal performance.
Develop and implement eCommerce strategies aligned with growth objectives.
Transform data insights into actionable recommendations.

Skills

Expert on Shopify Plus

A/B testing

Merchandising

CRM

On-site trading

Tools

Google Analytics

Job description

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This range is provided by CoCo Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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We are currently recruiting a talented Head of E-commerce with a successful track record of moving needle for direct to consumer brands within fashion.

About the Role

You will have proven track record of working with websites to deliver commercial growth and sustained YOY improvements in core metrics across traffic, conversion and retention.

Responsibilities

Work with the Head of E-Commerce & Marketing & E-Commerce Operations Manager to ensure an efficient and experiential webstore for the brand
Day-to-day management of the brand site front-end
Actively trade the online channel, ensuring product availability and content are optimised to achieve optimal performance
Develop and implement eCommerce (CRO) strategies & tactics that align with the company’s growth and financial objectives
Drive continuous improvement initiatives across all areas of E-Commerce trading
Transform data insight into actionable recommendations for optimising the customer journey, trading decisions and driving CLTV
Management and execution of product releases in line with marketing and product calendar
Weekly and monthly trade reporting into key stakeholders
Feed into the product strategy with data & insights from e-commerce sales to create products our target audience and consumers love
Monitor and advise on current e-commerce industry best practice, with a trading / CRO focus

Qualifications

9+ years’ experience as an E-Commerce Trading Manager in a direct to consumer E-Commerce brand, ideally but not limited to the fashion category
Advanced experience across Shopify Plus and common 3rd party applications
Experience utilising analytical data tools including GA and ability to translate analytical reporting into data‑drive decision making
Working knowledge of channel acquisition and associated CRO requirements
Have a proven track record as a commercial individual, who understands the brand and its customers
Independent and self‑driven with an ability to work within a growing and motivated team

Required Skills

You must be an expert on Shopify Plus, you will have experience across A/B testing, merchandising, CRM and on‑site trading, growing the revenues and business through day to day trading and testing activities.

Preferred Skills

You will be commercially‑mindful; recommending and executing growth strategy to drive revenue and profit front of mind; analysing and reporting back on data to deliver continuous improvement, whilst having an affinity to the brand in order to deliver a first‑in‑class digital brand experience.

Seniority level