Head of Ecommerce

The eCom House; Ferndown; On-site; GBP 90,000 - 130,000; Full time

Job summary

The eCom House partners with a fast-growing British consumer brand to recruit a Head of E-Commerce who will own strategy, performance and growth across UK and international markets. Reporting to the founders, you will lead trading calendars, CRO, merchandising, Shopify roadmap, and develop a high-performing ecommerce team across marketing, CRM and operations.

This is a senior, commercially focused role with real influence over business strategy and investment decisions.

Qualifications

• Significant ecommerce leadership within a consumer brand or DTC retailer.
• Proven track record of driving online growth and commercial performance.
• Strong knowledge of digital trading, customer acquisition economics and profitability.
• Experience with Shopify or a comparable platform; familiarity with website development and optimization.
• Ability to lead teams, influence senior stakeholders and balance strategy with delivery.

Responsibilities

• Own and implement the ecommerce growth strategy across UK, USA and international markets.
• Drive online revenue, conversion, AOV and profitability.
• Lead the trading calendar, promotions and product launches.
• Develop website experience, CRO and digital merchandising.
• Own the Shopify roadmap and coordinate with external partners.
• Lead and develop the ecommerce team across marketing, CRM and operations.
• Partner with founders to identify opportunities for sustainable growth.

Skills

Ecommerce leadership

Shopify & Shopify Plus

Digital trading & profitability

Team leadership

Growth strategy & optimization

Analytics & CRO

Tools

Shopify

A/B testing

Job description

We're partnering with a fast-growing British consumer brand with an established international customer base across the UK and USA. With continued investment in digital acquisition and ambitious international growth plans, they're looking for a Head of E-Commerce to lead the next phase of their online business.

Reporting directly to the founders, you'll take ownership of eCommerce strategy, digital trading performance and the development of the wider function. It's a senior, commercially focused role with real influence over business strategy and investment decisions.

What you'll be doing:

• Own and deliver the eCommerce growth strategy across the UK, USA and wider international markets.
• Drive online revenue, conversion, average order value and profitability.
• Lead the trading calendar, promotional strategy and product launches.
• Develop the website experience, CRO and digital merchandising strategy.
• Own the Shopify roadmap, working with external development partners to prioritise improvements and investment.
• Lead and develop the existing eCommerce team, working closely with marketing, CRM, product and operations.
• Partner with the founders to identify new opportunities for sustainable, profitable growth.

What we're looking for:

• Significant eCommerce leadership experience within a consumer brand or DTC retail business.
• A proven track record of driving online growth and improving commercial performance.
• Strong knowledge of digital trading, customer acquisition economics and profitability.
• Experience with Shopify or a comparable eCommerce platform, alongside website development and optimisation projects.
• The ability to lead teams, influence senior stakeholders and balance strategic planning with commercial delivery.

Experience in fashion, accessories or lifestyle, international eCommerce and Shopify Plus would be advantageous.

Why consider this one?

A rare opportunity to join an ambitious international brand, work directly with the founders and shape the future of its digital business, with genuine ownership of strategy, performance and team development.