Head of Digital Marketing & CRM

Flagstone Group LTD; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative firm is on the lookout for a Digital Marketing & CRM Director to spearhead transformative strategies in the financial technology sector. This role involves crafting and executing robust digital marketing initiatives that drive customer engagement and business growth. You will leverage data analytics to optimize performance, collaborate with cross-functional teams to enhance customer journeys, and lead a talented team dedicated to delivering exceptional experiences. Join a culture that values creativity, inclusivity, and professional development, while contributing to a forward-thinking organization that is reshaping the savings market.

Benefits

Life Insurance (4x Salary)

Dental/Optical Care

Matched Pension Contributions (5%)

Income Protection

Remote Working

£1,000 Annual Learning Bursary

Employee Share Scheme

Community and Charity Leave

Wellness Leave

Flexible Bank Holidays

Qualifications

• Extensive experience in digital marketing and CRM leadership roles.
• Proven expertise in performance marketing and SEO.

Responsibilities

• Design and implement multi-channel digital marketing strategies.
• Lead data-driven campaigns to enhance customer acquisition and retention.
• Manage relationships with external vendors and agencies.

Skills

Digital Marketing

CRM Management

Performance Marketing

SEO

Data Analytics

Customer Engagement

Team Leadership

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Salesforce

PPC Platforms

SEO Tools

Job description

Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.

Each definition shares a common thread: our unique culture. It’s our pride and joy. And our competitive advantage.

A feel for our culture:

To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth.

That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.

We may not change the world, but we can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.

Does this sound like you?

We’re seeking an experienced Digital Marketing & CRM Director to lead the charge in designing and executing scalable, data-driven strategies to enhance customer acquisition, retention, and brand growth. Reporting to the Chief Growth Officer, you’ll own digital marketing and CRM functions, leveraging cutting-edge technology and analytics to deliver outstanding customer experiences and measurable business growth.

What you’ll do:

• Design and implement a multi-channel digital marketing strategy to drive traffic, leads, and assets under administration (AuA).
• Own and optimise the digital marketing mix across paid search, paid social, SEO, and display advertising to maximise ROI.
• Partner with Brand Marketing to balance long-term growth strategies with short-term performance goals.
• Performance Marketing:
• Lead data-driven, ROI-focused campaigns supported by econometric modelling, attribution frameworks, and advanced analytics.
• Oversee PPC and paid social campaigns, ensuring budget optimisation, A/B testing, and alignment with business objectives.
• Deliver a best-in-class SEO strategy, including technical audits, link acquisition, and content optimisation.
• Drive personalised, data-led customer engagement through lifecycle marketing initiatives across email, SMS, and app notifications.
• Collaborate with Product and UX teams to deliver seamless, category-leading customer experiences at every touchpoint.
• Leverage insights on customer lifetime value (LTV) to refine strategies and improve acquisition, retention, and advocacy.
• Customer Experience & Innovation:
• Work with cross-functional teams to continuously optimise customer journeys, digital funnels, and onboarding processes.
• Lead voice-of-customer initiatives, leveraging feedback to improve products, services, and overall experience.
• Stay ahead of digital trends and competitor strategies, ensuring our marketing remains innovative and impactful.
• Build and lead a high-performing team, fostering a culture of creativity, collaboration, and accountability.
• Manage relationships with external vendors, agencies, and media partners to maximise performance and ROI.
• Act as a key leader within the Growth Tribe, championing a shared vision for growth across the organisation.

What you’ll bring:

• Extensive experience in digital marketing and CRM leadership roles, ideally within tech or fintech sectors.
• Proven expertise in performance marketing, SEO, and CRM platforms, with a strong track record of delivering measurable results.
• Skilled at using data and analytics to drive decision-making and optimise marketing performance.
• Collaborative leader with experience working closely with Product, UX, and Brand teams to deliver exceptional customer experiences.
• Knowledge of regulated industries and familiarity with partners like Google, Meta, and Salesforce is a bonus.

How we reward you:

At Flagstone, the benefits extend beyond false gifts like “fruit and snacks”. Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits:

• Life insurance (four times your annual salary)
• Dental/optical care
• Matched pension contributions (5%)
• Income protection
• Around the World in 90 days (remote working)
• £1,000 annual learning bursary
• Employee share scheme
• Additional 3 days community and charity leave each year
• Quarterly half days for Wellness leave
• Flexible bank holidays

All are welcome.

At Flagstone, we’re assembling a diverse team that defies our industry’s norms. Think this role could suit you? We encourage you to apply, no matter your background.

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