Head of Digital Marketing

Mortgage Advice Bureau; Derby; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

An established industry player seeks a Head of Digital Marketing to lead their digital transformation. In this pivotal role, you will shape the marketing strategy, leveraging data and technology to enhance performance across multiple platforms. Your leadership will drive measurable growth and optimize user experiences, ensuring the company remains at the forefront of the fintech sector. This innovative firm values diverse perspectives and is committed to creating an inclusive workplace, making it an exciting opportunity for those looking to make a significant impact in a dynamic environment.

Qualifications

• Strong digital marketing experience in a commercial environment.
• Proven leadership in delivering measurable business growth.

Responsibilities

• Shape the digital marketing strategy for the business.
• Lead the team to optimize multi-site website performance.

Skills

Digital Marketing

SEO

PPC

Conversion Rate Optimization

UX Strategies

Analytical Skills

Google Analytics

Google Tag Manager

Education

Degree in Marketing or related field

Tools

Marketing Automation Platforms

Umbraco

Job description

Permanent, Full-time (37.5 hours, Monday to Friday)

Hybrid – 3 days at our Derby office, 2 days working from home

Salary and benefits to be discussed

About us

Mortgage Advice Bureau (MAB) is the UK's leading mortgage broker, winning 250+ awards for the quality of its advice and service. As experts in mortgage and protection advice, we're proud of our industry reputation and of our people, who continue to be the heart of MAB's success.

About the role

As an inspiring leader, you will shape the digital marketing strategy for our dynamic, growing business with a well-established reputation in our industry. Digital is core to our strategy across our D2C and B2B2C channels where we capture and convert prospects and leads via digital tools on our introducers sites and within our own digital estate.

Through your vision and drive, you’ll elevate our business and lead the way for MAB to continue our journey as we grow from a leader in the Mortgage Intermediary world, to a digital-first fintech organisation. You will be instrumental in driving this change in how we deliver and track digital tools and multi-site website, leveraging technology, customer insights and data to enhance our digital performance. You will support and guide your team to optimise how we manage our multi-site website powered by Umbraco, delivering results in higher quality and volume of lead generation and conversion.

About You

We're looking for someone with strong Digital Marketing experience within a commercial environment. You are a proven people Leader with an ability to balance strategic and operational delivery and leadership across teams. You're commercially driven with a track record in delivering measurable business growth through digital channels.

You are naturally curious and inquisitive with an ability to challenge the status quo. You can engage, influence and bring stakeholders on a journey with you to deliver strategic goals. Self-awareness with an understanding of the needs of others and able to flex style and approach to influence people is key, while leading cross-functional teams to collaborate.

You have expertise in managing multi-site websites, along with knowledge of SEO, PPC, and conversion rate optimisation and UX strategies. You are a confident practitioner with google tools (e.g., Google Analytics, Google Tag Manager) and marketing automation platforms. You have strong analytical and problem-solving skills, with the ability to interpret data and make data-informed decisions.

Everyone is Welcome

At MAB we value different experiences and perspectives which adds diversity and value to our culture. As an equal opportunities employer, we are committed to creating an environment where everyone feels welcomed, included and heard for who they are. We aspire to have a diverse and inclusive workplace and strongly encourage applicants from a wide range of backgrounds to apply and join us.

We are committed to reducing barriers in every stage of our recruitment process so everyone feels they can bring their best self when applying for new opportunities at MAB. If you’d like to hear how we can support you by adjusting our process, from application to interview and onboarding, please contact [e-mail].

Regrettably, MAB is unable to provide Visa sponsorship. Please note we are not engaging agencies for this role and will not accept speculative CVs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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