Head of Digital Marketing

TN United Kingdom; Birmingham; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An innovative firm in the retail sector is seeking a strategic leader for a 12-month contract role that could lead to permanent employment. This position focuses on enhancing marketing strategies through data-driven insights and effective collaboration with internal teams. The successful candidate will manage SEO, Paid Channels, and Email marketing initiatives while staying updated on media trends to drive results. With a hybrid working environment and competitive salary, this role offers a unique opportunity to make a significant impact in a dynamic industry.

Qualifications

• Proven experience in improving performance across SEO, Paid Channels, and Email marketing.
• Strong commercial awareness and deep understanding of digital media platforms.

Responsibilities

• Plan and implement data-driven commercial initiatives to optimize marketing strategies.
• Manage multiple responsibilities and collaborate with stakeholders at all levels.

Skills

SEO

Paid Channels

Email Marketing

Analytical Skills

Organizational Skills

Team Management

Commercial Awareness

Job description

Social Network Platform

Join us with a 12-month contract, with the potential to become a permanent position.

About Our Client

Retail sector.

Job Description

1. Plan, implement, and prioritize data-driven commercial initiatives, translating data into actionable insights to optimize marketing strategies.
2. Communicate effectively and collaborate with internal stakeholders at all levels, including the executive team.
3. Manage multiple responsibilities and projects with excellent analytical and organizational skills.
4. Develop and execute omnichannel media strategies aligned with client objectives and KPIs.
5. Stay updated on media trends, identify new opportunities, and enhance client campaigns to drive results.
6. Coordinate with external suppliers such as PPC, SEO, and affiliate agencies, as well as content creators; focus on SEO, Paid, and Email channels.

The Successful Applicant

• Proven experience in improving performance across SEO, Paid Channels, and Email marketing.
• Experience in team and supplier management.
• Strong commercial awareness and business acumen.
• Deep understanding of digital media platforms, attribution models, and performance tracking.
• A strategic leader who is also willing to be hands-on when necessary.

What's on Offer

Competitive salary, hybrid working environment, 12-month contract with the potential for permanence.