Head of Digital Growth & Personalisation (Hybrid)

Lloyd Recruitment - East Grinstead; England; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Enhanced pension

Discounts on company products

Free on-site parking

Car allowance

Job summary

Lloyd Recruitment Services is seeking a Head of Digital for a senior leadership role within a recognised travel and leisure brand. You will own the digital roadmap, drive online growth, and optimise journeys across websites, apps and channels.

Lead a small digital team, work with senior stakeholders, and apply data-informed decisions to improve conversion, ROI and personalisation while ensuring regulatory compliance.

Qualifications

• Senior digital leadership experience in B2C, with a track record of delivering growth.
• Experience shaping digital roadmaps and leading cross-functional teams.
• Strong knowledge of acquisition and performance marketing, analytics, and CRM systems.

Responsibilities

• Shaping and delivering the digital strategy to support business growth.
• Managing and developing a small digital team.
• Overseeing websites, mobile apps, CRM systems and digital analytics.
• Improving customer journeys and conversion rates through UX, A/B testing and ongoing optimisation.
• Using analytics and customer insights to inform decisions and measure ROI.
• Overseeing SEO, PPC, CRO, content, social media and email marketing activity.
• Managing digital budgets, agency relationships and technology partnerships.
• Exploring AI and personalisation to enhance customer experiences and commercial performance.
• Ensuring digital activity meets GDPR, PECR and relevant regulatory requirements.

Skills

Digital leadership

B2C digital strategy

GA4

SEMrush

Optimizely

UX & optimization

Stakeholder management

Budget management

AI & personalisation

Tools

GA4

SEMrush

Optimizely

EPiServer

Job description

Lloyd Recruitment Services is seeking a Head of Digital for a senior leadership role within a recognised travel and leisure brand. You will own the digital roadmap, drive online growth, and optimise journeys across websites, apps and channels.

Lead a small digital team, work with senior stakeholders, and apply data-informed decisions to improve conversion, ROI and personalisation while ensuring regulatory compliance.