Head of Digital & Growth Strategy (Hybrid)

Meridian Business Support Ltd; East Grinstead; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid working

Retail discounts

Holiday allowance

Gym membership

Private health scheme

Training support

Job summary

Meridian Business Support Ltd is recruiting for a Head of Digital to shape and lead our digital marketing strategy across multi-channel platforms. You will drive growth, oversee websites and apps, and champion a data-driven culture within the team.

You will review current activity, propose optimisations, and lead a CRO program to improve conversion across products. A senior leadership role with responsibility for budgets and agency relationships.

Qualifications

• Experience delivering a digital marketing strategy across multi-channel platforms.
• Strong knowledge of SEO, PPC, CRO, and content marketing.
• Experience with CMS, websites and apps, GA4, and SEMRush.
• Data-driven mindset with ability to analyse and act on insights.

Responsibilities

• Developing and delivering the digital marketing strategy with senior stakeholders
• Leading across platforms, websites, and apps to maximise UX and engagement
• Overseeing analytics and dashboards for KPI performance
• Managing a team of specialists and agency relationships
• Budget management and ensuring effective use of funds
• Collaborating with other senior leaders to deliver a cohesive strategy
• Ensuring regulatory compliance across activities and platforms

Skills

B2C marketing

SEO

PPC

CRO

Content marketing

Social media

Email marketing

UX principles

AB testing

Web optimization

Tools

GA4

Google Search Console

SEMRush

CMS

Job description

Meridian Business Support Ltd is recruiting for a Head of Digital to shape and lead our digital marketing strategy across multi-channel platforms. You will drive growth, oversee websites and apps, and champion a data-driven culture within the team.

You will review current activity, propose optimisations, and lead a CRO program to improve conversion across products. A senior leadership role with responsibility for budgets and agency relationships.