Head of Digital Growth & E-Commerce

VanRath; Omagh; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Career development

Directors exposure

Hands-on role

Job summary

VanRath is seeking an experienced Head of Digital to lead online growth, optimise website performance and deliver an outstanding customer experience across digital channels in the United Kingdom. The role blends commercial insight with technical and marketing expertise to maximise online sales and profitability.

Working with directors and partners, you will drive traffic, improve conversion rates and increase customer lifetime value, taking ownership of digital trading performance and the online

Qualifications

• 3–5 years in e-commerce management, digital marketing or online trading.
• Proven track record growing online sales and improving website performance.
• Experience managing CMS platforms and website content.
• Strong understanding of e-commerce platforms and digital trading.
• Experience with SEO, PPC and email marketing campaigns.
• Proficiency with GA4, Google Ads and Google Search Console.
• Experience with Klaviyo or similar email marketing platforms.
• Strong commercial awareness with data-driven decisions.
• Excellent analytical, problem-solving and project management skills.
• Strong communication and stakeholder management skills.
• Comfortable in a fast-paced entrepreneurial environment.

Responsibilities

• Take ownership of online sales performance, revenue and profitability.
• Develop and optimise e-commerce platforms to support growth.
• Identify opportunities to improve conversion rates and customer lifetime value.
• Collaborate with internal teams and external partners to maximise online trading.
• Manage and continuously improve website performance and functionality.
• Oversee website content, product information and the customer journey.
• Develop and deliver digital marketing strategies to drive traffic and online sales.
• Monitor and analyse website performance and campaign activity.
• Provide regular reporting to directors and senior stakeholders.
• Drive user experience improvements across digital channels.

Skills

E-commerce management

Digital marketing

Online trading

CMS platforms

SEO

PPC

Email marketing

GA4

Google Ads

Google Search Console

Klaviyo

Data-driven decision making

Analytics

Stakeholder management

Project management

Communication

Tools

GA4

Google Ads

Google Search Console

Job description

VanRath is seeking an experienced Head of Digital to lead online growth, optimise website performance and deliver an outstanding customer experience across digital channels in the United Kingdom. The role blends commercial insight with technical and marketing expertise to maximise online sales and profitability.

Working with directors and partners, you will drive traffic, improve conversion rates and increase customer lifetime value, taking ownership of digital trading performance and the online