Data-Driven E-Commerce Growth Specialist

VanRath; Belfast City District; On-site; GBP 35,000 - 52,000; Full time

Job summary

VanRath is partnering with an award-winning Belfast design business to recruit an E-Commerce Specialist. You will drive ecommerce strategy, optimise the digital portfolio, and manage content, data, and promotions across websites while ensuring a seamless customer journey.

Ideal candidates will have a strong data focus, experience with CMS platforms, and proficiency in Google Ads/Analytics. A commercial mindset and creative flair are essential for measurable growth.

Qualifications

• Bachelor's degree in marketing, digital marketing, e-commerce, business or a related field.
• Minimum three years' experience as an e-commerce and digital specialist.
• Strong data ability with website product information.

Responsibilities

• Develop and implement the e-commerce and digital marketing strategy across both brands.
• Influence the e-commerce product portfolio using data-driven insights to maximise sales.
• Manage website content, product data, landing pages, promotions and merchandising through the CMS.
• Maintain and update website products accurately using data to keep offering current and correct.
• Keep websites technically sound, mobile responsive and SEO compliant.
• Monitor website performance, uptime, page speed and usability.
• Create promotional activity and concepts to drive customer engagement.
• Manage the digital marketing calendar to maximise impact.
• Track digital marketing performance and turn data into actionable recommendations.
• Oversee the digital marketing budget.
• Create compelling blogs and content.
• Manage the organic social media across both brands, engaging with customers.

Skills

E-commerce management

Digital marketing

Data analysis

Content management

Education

Bachelor's degree in Marketing or related field

Tools

CMS

Google Ads

Google Analytics

Klaviyo

SEO tools

Job description

VanRath is partnering with an award-winning Belfast design business to recruit an E-Commerce Specialist. You will drive ecommerce strategy, optimise the digital portfolio, and manage content, data, and promotions across websites while ensuring a seamless customer journey.

Ideal candidates will have a strong data focus, experience with CMS platforms, and proficiency in Google Ads/Analytics. A commercial mindset and creative flair are essential for measurable growth.