Strategic Digital Marketing Lead - Education & Recruitment

International Schools Today; Tonbridge; Hybrid; GBP 42,000 - 60,000; Full time

Job summary

Tonbridge School seeks an experienced Digital Marketing Manager to lead the Marketing and Communications team's digital activity on a full-time, year-round basis.

You will shape strategy, run impactful campaigns to boost pupil recruitment, strengthen the school's reputation, and manage content planning, social media, website management and performance analysis. A strategic, creative leader with strong analytics and collaboration is essential.

Qualifications

• Proven track record leading digital marketing initiatives.
• Experience delivering campaigns that increase engagement and recruitment.

Responsibilities

• Lead the School's digital marketing strategy and activity.
• Oversee social media, website management and content planning.
• Analyse performance data to optimise campaigns and outcomes.

Skills

Digital marketing

Social media

Website management

Content planning

Performance analysis

Team leadership

Tools

Google Analytics

CMS

SEO

Job description

Tonbridge School seeks an experienced Digital Marketing Manager to lead the Marketing and Communications team's digital activity on a full-time, year-round basis.

You will shape strategy, run impactful campaigns to boost pupil recruitment, strengthen the school's reputation, and manage content planning, social media, website management and performance analysis. A strategic, creative leader with strong analytics and collaboration is essential.