Information Systems Team Manager (Content Design)

Westfield Secondary School; Sheffield; On-site; GBP 60,000 - 80,000; Full time

Job summary

Sheffield City Council is seeking an experienced Content Design Lead to shape digital content across council channels. You will set strategy, lead a content team and collaborate with designers, researchers and developers to deliver user-centred services.

The role focuses on governance, information architecture and metadata standards, ensuring accessible, high-quality content that supports statutory requirements and residents’ needs.

Qualifications

• Experience leading, managing and developing content professionals.
• Experience developing and implementing content strategies aligned to user needs.
• Experience establishing content governance, workflows and quality assurance processes.
• Experience managing information architecture, taxonomy and metadata for complex digital services.
• Experience developing content standards, style guides, patterns and reusable components.
• Experience using user research, analytics and customer insight to drive content improvements.
• Strong understanding of user-centred design and content design principles.

Responsibilities

• Manage, develop and support Content Specialists, fostering a high-performing content discipline.
• Own and deliver the organisation's digital content strategy, ensuring alignment with user needs and organisational priorities.
• Lead content governance, including ownership, workflows, review cycles and content lifecycle management.
• Define and maintain information architecture, taxonomy, metadata standards and content models across digital services.
• Own content standards, style guides, reusable content patterns and component guidance.
• Establish and monitor quality assurance processes to ensure content is accurate, accessible, compliant and effective.
• Use analytics, search data, user research and customer feedback to drive continuous improvement.
• Provide expert advice on content design, information architecture and content governance.
• Work collaboratively with service designers, user researchers, CRM specialists, developers and service teams to improve end-to-end customer journeys.
• Champion user-centred design and content best practice across the organisation.

Skills

Content leadership

Content strategy

Content governance

Information architecture

Metadata standards

Content patterns

User research

Analytics

Stakeholder influence

Cross-functional collaboration

Job description

Sheffield City Council is currently embarking on an exciting digital journey that’s focusing on delivering excellent digital and automated services to our customers.

The role

The postholder will provide professional leadership for content design and information architecture across the Council's digital channels, ensuring information and services are organised, structured and presented in a way that is user-centred, accessible, consistent and easy to navigate.

The role will establish and maintain content standards, governance processes and best practice guidance to support high-quality digital experiences across websites, intranet, microsites and online services.

Working collaboratively with service teams, content creators, designers and developers, the postholder will help improve how residents, businesses and staff find information, access services and complete tasks online, ensuring content meets user needs while supporting organisational objectives and statutory requirements.

Key Responsibilities

• Manage, develop and support Content Specialists, fostering a high-performing content discipline.
• Own and deliver the organisation's digital content strategy, ensuring alignment with user needs and organisational priorities.
• Lead content governance, including ownership, workflows, review cycles and content lifecycle management.
• Define and maintain information architecture, taxonomy, metadata standards and content models across digital services.
• Own content standards, style guides, reusable content patterns and component guidance.
• Establish and monitor quality assurance processes to ensure content is accurate, accessible, compliant and effective.
• Use analytics, search data, user research and customer feedback to drive continuous improvement.
• Provide expert advice on content design, information architecture and content governance.
• Work collaboratively with service designers, user researchers, CRM specialists, developers and service teams to improve end-to-end customer journeys.
• Champion user-centred design and content best practice across the organisation.

Skills and knowledge we are looking for

• Experience leading, managing and developing content professionals.
• Experience developing and implementing content strategies aligned to organisational and user needs.
• Experience establishing content governance, workflows and quality assurance processes.
• Experience managing information architecture, taxonomy and metadata for complex digital services.
• Experience developing content standards, style guides, patterns and reusable components.
• Experience using user research, analytics and customer insight to drive content improvements.
• Strong understanding of user-centred design and content design principles.
• Strong understanding of information architecture, content lifecycle management and structured content.
• Ability to assure content quality and provide constructive professional feedback.
• Ability to prioritise, coordinate and oversee content work across multiple projects and services.
• Ability to communicate complex issues clearly and influence stakeholders at all levels.
• Experience working within multidisciplinary teams to design and improve digital services.

We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly.