Head of Digital - Acquisition

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established beauty online retail business is looking for a Head of Acquisition to spearhead customer acquisition strategies. This role offers the chance to develop and execute comprehensive strategies across PPC, Paid Social, Affiliate Marketing, and SEO, driving growth in a dynamic environment. The ideal candidate will have extensive experience at a senior strategic level and a proven track record in identifying growth opportunities. Join a forward-thinking company where your ambition and drive will directly impact the success of the acquisition department.

Qualifications

• Extensive experience in PPC, Paid Social, SEO, and Affiliate Marketing.
• Strong understanding of the full digital marketing mix.

Responsibilities

• Develop and execute strategies across PPC, Paid Social, Affiliate Marketing, and SEO.
• Analyze performance data to refine marketing strategies.
• Create engaging content and social media campaigns.

Skills

PPC

Paid Social

SEO

Affiliate Marketing

Digital Marketing Mix

Job description

Job Description: Head of Acquisition

We are seeking a Head of Acquisition for an established beauty online retail business based in London. This is an excellent opportunity to lead their growth and be responsible for customer acquisition strategies.

1. Responsibilities:
2. Develop and execute strategies across PPC, Paid Social, Affiliate Marketing, and SEO to maximize customer acquisition.
3. Analyze performance data from various channels to inform and refine marketing strategies.
4. Create engaging content and social media campaigns to boost customer engagement and acquisition.
5. Ensure integration of all digital marketing initiatives related to acquisition and performance channels.

Requirements:

Extensive experience in PPC, Paid Social, SEO, and Affiliate Marketing at a senior strategic level.

Strong understanding of the full digital marketing mix.

Ability to develop comprehensive strategies across all acquisition channels.

Proven track record of identifying growth opportunities in an online retail environment.

Ambition and drive to lead the entire acquisition department.