Head of Digital - Acquisition - Premium

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player in the luxury sector is seeking a Head of Digital Acquisition. This pivotal role offers the chance to shape the marketing strategy and drive customer acquisition across multiple channels, including PPC and Paid Social. You will work closely with cross-functional teams to optimize performance and stay ahead of market trends. If you have a passion for digital marketing and a proven track record in ecommerce, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• Experience in B2C customer acquisition within an ecommerce environment.
• Strong understanding of online marketing channels.

Responsibilities

• Define and execute a multi-channel marketing strategy.
• Manage marketing budgets and analyze performance metrics.

Skills

B2C Customer Acquisition

PPC Campaign Management

Paid Social Advertising

Google Analytics

Cross-Functional Collaboration

Performance Metrics Analysis

Communication Skills

Tools

Google Analytics

Job description

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Head of Digital - Acquisition - Premium, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

005756856c55

Job Views:

8

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Head of Digital - Acquisition - Premium
London

My client is a leading luxury brand in their niche and is looking for a Head of Acquisition. This pivotal role, reporting to the Director of Marketing, offers a unique opportunity to make a significant impact within the organisation.

You will be responsible for defining and executing a comprehensive multi-channel marketing strategy, managing marketing spend budgets and ROI across various acquisition channels such as PPC and Paid Social, and collaborating closely with cross-functional teams to optimise conversion and customer performance. You will also be tasked with analysing performance metrics to adjust strategies, monitoring industry trends, and competitor activity to ensure the company remains at the forefront of their market.

Ideally, you will have experience in B2C customer acquisition within an ecommerce environment, a strong understanding and hands-on experience in marketing across online channels, proficiency in analytics tools including Google Analytics, and excellent communication skills to engage effectively with stakeholders at all levels.

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