Digital & CRM Manager

COREcruitment; City Of London; On-site; GBP 60,000 - 65,000; Full time

Job summary

COREcruitment Ltd is seeking a Digital & CRM Manager in London to lead digital marketing and CRM initiatives across a portfolio of venues. You will manage email campaigns, customer data, segmentation and automated journeys to boost guest engagement and loyalty.

The role requires strong experience in CRM and digital marketing within hospitality or luxury sectors, with an analytical, proactive approach to maximise bookings and revenue.

Qualifications

• Previous experience in a Digital Marketing, CRM or similar role, ideally within hospitality, luxury or lifestyle sectors.
• Strong knowledge of CRM platforms, email marketing tools and marketing automation.
• Experience with customer segmentation, data analysis and campaign reporting.

Responsibilities

• Develop and implement effective digital marketing and CRM strategies across multiple venues.
• Plan, manage and optimise email marketing campaigns to drive engagement, retention and repeat visits.
• Manage customer databases, segmentation and personalised guest communications.
• Develop automated customer journeys and loyalty initiatives to enhance the guest experience.
• Monitor and analyse campaign performance, providing actionable insights and recommendations.
• Support digital acquisition, website performance and online customer engagement.
• Work closely with marketing, reservations and operations teams to ensure consistent brand messaging.
• Identify opportunities to increase customer lifetime value, bookings and revenue through data driven marketing.

Skills

CRM platforms

Email marketing tools

Marketing automation

Customer segmentation

Data analysis

Digital marketing channels

Tools

CRM systems

Job description

Digital & CRM Manager

Location: London

Salary: £60,000-£65,000

Hospitality Industry

An exciting opportunity has arisen for a talented and commercially minded Digital & CRM Manager to join a growing, premium hospitality group in London.We are looking for a creative, analytical and highly organised individual who is passionate about digital marketing, customer engagement and delivering exceptional guest experiences.This role offers the opportunity to work across a portfolio of established hospitality venues, helping to strengthen digital performance, build meaningful guest relationships and support continued business growth.

Key Responsibilities:

• Develop and implement effective digital marketing and CRM strategies across multiple venues


• Plan, manage and optimise email marketing campaigns to drive engagement, retention and repeat visits


• Manage customer databases, segmentation and personalised guest communications


• Develop automated customer journeys and loyalty initiatives to enhance the guest experience


• Monitor and analyse campaign performance, providing actionable insights and recommendations


• Support digital acquisition, website performance and online customer engagement


• Work closely with marketing, reservations and operations teams to ensure consistent brand messaging


• Identify opportunities to increase customer lifetime value, bookings and revenue through data driven marketing

Experience:

• Previous experience in a Digital Marketing, CRM or similar role, ideally within hospitality, luxury or lifestyle sectors


• Strong knowledge of CRM platforms, email marketing tools and marketing automation


• Experience with customer segmentation, data analysis and campaign reporting


• A good understanding of digital marketing channels and customer acquisition


• Excellent communication, organisational and project managements skills


• A proactive, creative and commercially focused approach
  
• Ability to manage multiple projects and work collaboratively across different teams