Digital Marketing Specialist

Paint Red Ltd; Dereham; Hybrid; GBP 33,000 - 38,000; Full time

Benefits offered by this job

Hybrid working (3 days office, 2 days

28 days annual leave

Health Shield healthcare cash plan

Death in service insurance

Contributory pension scheme

Company holiday home access

On-site parking

Job summary

Paint Red Ltd is seeking a digital marketing specialist to join a small & ambitious Marketing Team. You will own SEO, paid social, digital PR and website development, blending creativity with data-led thinking.

You will test, learn and turn data into commercial results, producing monthly insights and actionable recommendations to improve enquiries and sales. This role offers hybrid working with office days and home days.

Qualifications

• 3+ years in digital marketing, across B2C markets.
• PPC experience on Meta and Google Ads.
• Solid SEO, GEO and AEO knowledge with a track record of improved rankings.
• Strong analytics and ability to interpret performance data.
• Desirable: HubSpot experience, CRO/UX awareness, photo and video skills.

Responsibilities

• Analyse engagement, rankings, enquiries, conversion rates and cost per lead to identify the strongest ROI.
• Produce monthly reports explaining performance and opportunities for improving sales enquiries.
• Track performance using GA4, Search Console, SEMrush and social reporting tools; turn insight into actions.
• Set meaningful KPIs for content, social, SEO and campaigns aligned with business goals.
• Plan, create and manage content across website and social channels.
• Support SEO, digital PR, link building and paid social campaigns.
• Collaborate with teams, agencies, photographers and videographers to produce strong assets.

Skills

PPC advertising

SEO & content optimization

Data analysis

GEO/AEO knowledge

Creative content

Social media management

Photo & video skills

Organised & detail-oriented

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Search Console

SEMrush

Social reporting tools

HubSpot

CMS/Content platforms

Job description

We are looking for a digital marketing specialist to join a small & ambitious Marketing Team.

This is a role for someone who loves testing, learning and turning data into real commercial results. You'll take ownership of SEO, paid social, digital PR and website development. This is a hands-on role for someone who combines creativity with data-led thinking and understands how great content drives great results.

What you'll do

• Analyse engagement, rankings, enquiries, conversion rates and cost per lead to understand which activity delivers the strongest commercial return
• Produce clear monthly reports that explain performance, identify opportunities and recommend actions to improve the quality and volume of sales enquiries.
• Track performance using GA4, Google Search Console, SEMrush and social reporting tools, turning insight into clear actions.
• Help set meaningful KPI'S for content, social media, SEO and digital campaigns, aligned with wider business objectives
• Plan, create and manage content across website, Instagram, Facebook and other digital channels.
• Support SEO, digital PR, link building and paid social campaigns
• Work with colleagues, agencies, photographers and videographers to produce strong creative assets

What were looking for:

• 3+ years in digital marketing, ideally across B2C markets
• Proven PPC experience on Meta and Google Ads
• Solid SEO, GEO and AEO knowledge with a record of improving rankings
• Strong analytical skills and confidence interpreting performance data
• Desirable: HubSpot experience, a Bachelor's degree in Marketing or similar, CRO/UX awareness, photo and video skills,
• Experience creating commercial website and campaign content and managing business social accounts.
• An organised, proactive approach, strong attention to detail and a creative eye.

Rewards & benefits being offered:

• £33,000-£38,000 salary, depending on experience.
• Hybrid working: three days in the office and two from home
• 28 days annual leave increasing with length of service
• Health Shield healthcare cash plan
• Death in service insurance
• Contributory pension scheme
• Excellent staff facilities with recreation area
• Opportunity to use the company holiday home
• On site parking