Head Of Demand Generation

Fractional Talent; Manchester; On-site; GBP 70,000 - 80,000; Full time

Benefits offered by this job

Performance-related bonus

Job summary

Fractional Talent in Manchester is seeking a senior Head of Demand Generation to own the function from strategy through delivery, driving measurable commercial value. The role spans proposition, channels, CRM, automation, lifecycle, and sales handover, with emphasis on prioritising workstreams and delivering results.

Ideal candidates will bring strong B2B demand generation experience across agency and in-house settings, comfortable shifting between strategic and hands-on work, and a pragmatic,

Qualifications

• Strong B2B demand generation experience across agency and in-house environments.
• Versatile across strategy and execution with multi-channel marketing knowledge.
• Experience with CRM, automation and lead lifecycle.
• Comfortable shaping briefs, making decisions with incomplete information, and managing multiple client work streams.
• Agency experience would be particularly useful.

Responsibilities

• End-to-end demand generation strategy and delivery.
• Senior client relationships and strategic conversations.
• CRM, automation, lifecycle and lead management.
• Marketing-to-sales handover and revenue alignment.
• Prioritisation and delivery across multiple workstreams.
• Development of the wider demand generation proposition.
• Use of AI, freelancers and specialist partners to improve delivery.

Skills

B2B demand generation

Multi-channel marketing

CRM & lead lifecycle

Commercial judgement

Hands-on & strategy

Agency experience

Job description

Head of Demand Generation - Company details to be shared at interview

Location: Manchester city centre, 4 days per week in office

Salary: c.£70,000- £80,000

Bonus: Performance-related

About the Role

We’re hiring a senior demand generation leader to take full ownership of the function, from shaping client strategy through to making sure the work gets delivered and creates measurable commercial value.

This is a broad role rather than a narrow performance marketing position. You’ll work across proposition, channels, CRM, automation, lifecycle, lead management, sales handover and measurement, while also leading senior client conversations and bringing more structure to how work is prioritised and delivered.

The role will suit someone with strong B2B demand generation experience, ideally gained across both agency and in-house environments. You’ll need to be comfortable moving between strategy and execution, challenging briefs when needed, making decisions with incomplete information and keeping multiple client work streams moving.

You won’t be expected to build a large permanent team from day one. Instead, you’ll use a mix of internal capability, AI, freelancers and specialist partners, adding permanent hires where there is a clear commercial case.

Key Responsibilities

• End-to-end demand generation strategy and delivery
• Senior client relationships and strategic conversations
• CRM, automation, lifecycle and lead management
• Marketing-to-sales handover and revenue alignment
• Prioritisation and delivery across multiple workstreams
• Development of the wider demand generation proposition
• Use of AI, freelancers and specialist partners to improve delivery

About You

• Strong B2B demand generation experience
• Broad, multi-channel marketing knowledge rather than a single-channel specialism
• Practical CRM, automation and lead lifecycle experience
• Strong commercial judgement and client-facing confidence
• Comfortable being hands-on as well as setting strategy
• Agency experience would be particularly useful

In the first few months, the focus will be on getting control of delivery, giving clients clear senior ownership and creating a more reliable operating model. Longer term, the goal is to build a stronger proposition, win more demand generation work and create a clearer link between marketing activity and revenue.

The hiring process includes an initial conversation, an in-person interview with senior leadership and a practical task based on a realistic demand generation brief.